MediaJEL TV presents Three Deep Questions, with Host Mitch Baruchowitz of Merida Capital Partners recorded at MJ BizCon in Las Vegas. In this episode, Mitch interviews Giadha Aguirre De Carcer, founder and CEO of New Frontier Data. Together they discuss the growth of the cannabis industry and emergence of digital companies in the space, as well as the insight that big data is playing in discovering consumer archetypes.