Organic Search vs. Local Search vs. Social Media
Take a look at the graphic to better understand the influence of organic search vs. social media. Both carry a great deal of weight while both also overlap to build out the general local search. Organic search is considered to be Google and other search engine’s algorithm to rank websites and content. Local search involves your increasing your dispensaries visibility with Local SEO – Utilizing keywords specific to your given geographical area. Social media is user-generated content or reviews on your dispensary – this is the digital form of word-of-mouth marketing.