Author page: Steve Nolan

Cannabis Marketing Mistakes that Juul made and How to Avoid Them.

Learning from Juul’s mistakes: How to avoid marketing your cannabis products to minors

In 2014, virtually no one knew what a Juul was. Today, Juul has become a verb and the company has more than 70% market share of the e-cigarette market. They also have a problem. While they insist it was never their intention, Juul has exploded in popularity among minors, particularly with high school students. In fact, in a study conducted by the National Institute of Health, 16.2% of 12th graders, 14% of 10th graders, and 9.5% of 8th graders reported “juuling” in the last month. How did it happen? While there are many factors that may have contributed to Juul’s success with minors, when you look at some of their initial marketing, it’s hard to imagine it didn’t contribute.

Marketing and Advertising acronyms defined by MediaJel

WTF does that mean??

Listen, we’ve all been there. Sitting in a strategy meeting, a new business pitch, or just around the office, when the conversation turns to three simple letters. You know a lot of business acronyms, but this one, you’ve never heard it in your life.

A conversation starts with engagement.

Programmatic Advertising is a great tool for brand awareness.

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