Who We Help

Who We Help

Connecting cannabis, CBD, and alcohol businesses to consumer audiences―across devices, media channels, and at every stage of the digital buying journey

Cannabis Brands

Cannabis marketing is highly regulated, geo-specific, and closely monitored, so you need to know exactly who, what, and where you can market. And then you need to ensure your safe, compliant advertising campaigns are executed flawlessly. This is where we come in.

Every element of MediaJel’s programmatic cannabis marketing platform was purpose-built to deliver the most effective digital advertising solutions for US and global cannabis brands. Working with brands of all types and sizes, we’re here to help you identify, engage, and reach current consumers as well as your future loyal customers in a compliant, business-safe fashion.

CBD Brands

It’s no secret that demand for CBD health and wellness products is exploding worldwide. Fueled by rising acceptance and mainstream use of CBD-infused products as well as governmental approvals, the future for CBD is bright and predictions for continued growth are only positive.

That’s great news. But wow is the market getting crowded! With a seemingly never-ending stream of new oils, tinctures, concentrates, topicals, capsules, and edibles competing for customer awareness and valuable shelf space, CBD brands risk getting lost in a maze of industry noise and consumer confusion. We help clear your way to creating meaningful customer connections.

Regulated Brands

We’re all accustomed to seeing mainstream alcohol advertising and most of us can rattle off one favorite Super Bowl ad after another. But despite mass-market familiarity, brand marketers in regulated industries still face significant digital advertising barriers.

From required disclaimer inclusions to variations based on alcohol type (wine, beer, and liquor each have specialized rule sets), marketers are challenged to integrate traditional TV or radio advertising into age-safe, geo-safe, compliant digital campaigns that target only suitable audiences and avoid undue brand risk. That’s our specialty.

woman purchasing wine online
How we do it

ADVANCING DIGITAL ENGAGEMENT

Digital marketing innovation is not led by the heft of hardware or the speed of processing. Rather, MarTech is fueled by a few key macro forces and is in the hands of the data scientists, technologists, and marketers who have empowered curious consumers and pushed predictability to the backseat. 

This is the complex (and crowded) global marketing ecosystem where the nascent cannabis industry must compete. 

And this is exactly where MediaJel was born to play.

Dispensary Retail

Successful dispensary advertising requires capturing the attention, footfall, and ongoing loyalty of local consumers with engaging, creative cannabis marketing. It’s a numbers-in-the-door game and geo-specific, precision-targeting matters. We help you attract new prospects into your dispensary and keep current customers coming back.

MediaJel leverages tightly defined geospacial data with rich first- and third-party datasets plus our proprietary identity graphing tools to build strategic, location-based audience targets. Our cannabis marketing platform helps drive consumer consideration to your dispensary, at the time and place when your audience is most engaged and ready to buy.

dispensary worker with open sign
man delivery medical marijuana to customer's home

delivery retail

From on-demand and scheduled delivery to subscription services and membership clubs, cannabis delivery allows consumers to safely, privately, and legally get the brands and products they prefer without leaving home. This presents a unique opportunity for delivery services.

In an ideal world, prospects would see your ads, come directly to your website and instantly click and convert. But we know the buyer’s journey is rarely linear, and the nascent cannabis delivery ecosystem brings with it customer questions and hesitations. With tools like contextual retargeting and geo-fencing, our programmatic platform helps keep interested audiences engaged in your offerings by funneling prospects through the education and decision-making process.

DISPENSARY & DELIVERY

Almost every aspect of today’s consumer experience has a digital equivalent. In fact, it’s nearly impossible to find a physical retailer that doesn’t also have at least some digital component. This is phygital―the blurring of lines between physical and digital.

While the term “phygital” may be new(ish), we all live in this intertwined world. Neighborhood dispensaries expand to offer local delivery. Cannabis brands develop direct to consumer subscription “bud of the month” services. The blurring of retail models creates opportunities and very real regulatory challenges. And for phygital retailers considering how best to identify, engage, and retain customers across multiple offerings, programmatic can deliver efficient and effective impact.

pixel for programmatic ads

EXPAND & ENGAGE RETAIN & GROW

From a dispensary launching in a local market to an established brand seeking to expand worldwide, programmatic can fuel your growth.

MediaJel is the industry’s digital marketing platform of choice for grow-focused brands and retailers like you.

Ready to accelerate?

sales person discussing marketing platform

5 Cannabis Marketing Ideas That Work

The primary goal of any dispensary cannabis marketing team should be to engage potential customers through the use of efficient and cost-effective marketing strategies. Cannabis startups should make the most of practical and profitable cannabis marketing strategies like local SEO, text message marketing, email marketing, Instagram marketing, and event marketing. A sound cannabis marketing plan that is built around these 5 tools can help any dispensary to increase its exposure and engage more potential customers, without breaking the bank.

Cannabis Marketing: Local SEO

Local search engine optimization (SEO) is arguably the most important digital marketing tool available to cannabis dispensaries, especially single-location shops.

By optimizing your website for local search results, you are ensuring that potential customers in your area can find you quickly and effortlessly. Research shows that online shopping has become the preferred way to purchase products (and even services!) for many people. As such, having an easily accessible online presence will improve your dispensary’s visibility and its ability to compete with other local dispensaries.

Getting your website to rank higher in search results is the first step you should take towards optimizing your marketing strategy. Make sure you’re posting regularly about things that are going on in your community and that your dispensary listings are all up to date (including your Google My Business listing). Make sure to run a local SEO audit, too!

Text Message Marketing

Text message marketing is not only effective, but also very cost-efficient.

Text message marketing targets customers that are further down the purchase funnel, and more likely to purchase or commit than the average consumer. The practice involves regularly sending promotional texts to customers that have agreed to receive them. Text message marketing is an excellent way to quickly promote events, offers, sales, or promotional material.

Cannabis Marketing text marketing
However, text message marketing is considered to be more aggressive than email marketing, and should not be abused. Be careful not to annoy your customers or you may find yourself being blocked from their phone, or even worse, their wallet.

Email Marketing

Email marketing is a strategy that involves sending promotional emails to leads and potential customers. By making the most of newsletters and promotional emails, you can ensure that customers stay plugged-in and engaged with your dispensary and it’s promotions.

Cannabis Marketing email marketing
Most importantly, research suggests that email marketing actually converts quite well. The numbers show that customers who received email offers spent nearly 138% more than those who didn’t. Moreover, the average order captured through email was roughly 3 times more valuable than the average order made through social media.

Instagram

More people are using social media than ever before. A recent study estimated that approximately 79% of Americans have a social media account of some sort. With these kinds of numbers, dispensaries that neglect to engage in social media marketing are missing out on a golden opportunity.

Instagram has proven to be an especially useful tool for social media marketing.

Cannabis Marketing instagram
A recent survey conducted by the company found that over 50% of Instagram users have followed a business on the platform, and over 60% said that they had discovered a brand or product through the platform.

Social media connects people with the things, places, and people that they like, and your dispensary should be no exception. Best of all, it is FREE!

Events

Give potential customers a reason to shop at your dispensary! Event marketing, otherwise known as experiential marketing, is designed to get people through the door and experiencing your products or services.

Cannabis Marketing events
Creating and promoting events is a great way to build local awareness. An event can be as simple as an in-person engagement opportunity or as complex as a business-sponsored community event. Whatever you choose, make sure to prioritize the customer experience with an eye towards generating repeat customers. By using Google-My-Business (GMB) posts, events can even be posted to Google where they may be visible alongside search results!