Insights for better planning, smarter execution, and faster growth
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Cannabis Dispensary Content Marketing Mistakes: Voice Vs. Audience Once upon a time, content marketers had it easy. Back when newspapers and magazines were the dominant advertising platforms, marketers created essentially one kind of content: A print-based appeal that, depending on the specific media outlet and ad buy, might incorporate […]
Creating a Flexible Dispensary Content Plan: Setting Boundaries At its heart, a dispensary content plan is nothing more than an atlas telling you the lay of the land and where the borders are so you can focus on the task at hand. It defines what kinds of content you need […]
Selling Cannabis Online: Would You Like to See a Menu? As with all aspects of retail, understanding the finer points of selling marijuana online involve putting yourself in the customer’s shoes. Just as you wouldn’t visit a restaurant with an out-of-date or hard-to-read menu, you probably wouldn’t visit a dispensary […]
Marijuana Advertising Network: Background of Ad Networks As we alluded to earlier, an advertising network—or “ad network”—is a business that helps advertisers find publishers to run their ads. Scholars of digital marketing generally name DoubleClick, founded in 1996 by two partners, as one of the first successful advertising networks. Some […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Cannabis YouTube Advertising: The Basics YouTube’s change of heart couldn’t come at a better time for dispensaries. With some sources estimating that by 2022 digital videos will account for the vast majority of all internet traffic, those businesses that can make the leap from static to video ads will be […]
Cannabis Direct Mailer Advertising: Beginnings and Evolution Successful advertising depends in large part upon being in the right place, at the right time, with the right message. Once upon a time, direct mailers were one of the very few places where advertisers could collect impressions outside shop signs or banners […]
Branding In the formal sense, branding—in terms of designing signage, a logo, and font face—is typically something you tackle long before you begin MMJ marketing. But in a very real sense, branding applies to everything you share with potential customers: Your tone of voice when communicating with consumers, your choice […]
Understanding Cannabis Consumers: Learning the Landscape These days, the world of cannabis consumers is as wide and as varied as are these United States. With cannabis at historic acceptance levels, we can’t continue to rely on outdated assumptions about certain populations or age groups simply not being interested in cannabis. […]