WELCOME TO THE MEDIAJEL BLOGS

Grow faster – and smarter – with fresh perspectives on executing effective martech solutions and digital marketing campaigns for your cannabis business.

DON’T GET LOST IN THE WEEDS

Confused and challenged by hard-to-follow technology jargon, digital double-talk, and inconsistent advertising regulations? Or are you simply curious about where to begin with digital marketing? We’ve got you covered.

We designed this library of cannabis business resources to help you explore how digital marketing and programmatic advertising can help you identify ideal targets, expand audiences, convert prospects into raving customers, and drive compliant, brand-safe digital ad campaigns.

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Cannabis dispensary emails
Email Marketing

Creating Dispensary Emails Your Customers Want to Open

Creating Cannabis Dispensary Emails: Send Smart with Separate Domains In addition to the topic of what we send, there’s the topic of how we send it. Because as it turns out, these seemingly small details can add up to have a big impact on your engagement rate. At the bare […]

cannabis dispensary gmail advertising
Email Marketing  |  Tips

Essentials of Dispensary Marketing: Leveraging Gmail Advertising

Cannabis Dispensary Gmail Advertising: A “Side Door” Into Customer Inboxes If you’ve spent any time studying marketing, you know that persuading a consumer to share their email with you is a big deal. It’s a signal that they’re receptive to your products and services, and willing to align themselves more […]

Email Marketing

Are You Getting The Most From Email Marketing?

What Is Dispensary Email Marketing? Email marketing is the process of targeting prospects and customers through email. It can help you connect with customers in order to promote your brand, grow sales, deliver special offers to loyal customers, drive more traffic to your website, and more. It’s been nearly 50 […]

Digital Marketing  |  Email Marketing  |  Regulated Advertising  |  Tips

CASL: What Is CASL & How Does It Affect Digital Marketing in Canada?

What Is CASL? This piece of anti-spam legislation regulates all electronic messages that organizations send in relation to commercial activity. The most important part of CASL is a provision requiring businesses to obtain and document consent before sending commercial communications such as texts and emails to Canadians. Remember that this […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Digital Marketing  |  Email Marketing  |  Regulated Advertising  |  SMS  |  Tips

The Data Compliance Laws You Need to Know About

US Data Compliance Laws HIPAA The Health Insurance Portability and Accounting Act governs the collection and use of protected health information. And if you’re a medical dispensary or serve patients, you need to abide by it. According to the CDC, to be compliant, you must: Ensure the confidentiality, integrity, and […]

Digital Marketing  |  Email Marketing  |  SMS  |  Website Strategy

Essential Cannabis Marketing: How to Share Your COVID-19 Updates

How to Share COVID-19 Updates Adding a Banner to Your Website Because your dispensary website’s homepage is often the first place customers visit, now’s the time to let them know you’re open for business. While it may not do a ton of favors for the beautiful website design you (or […]

Mailing List
Email Marketing  |  Regulated Advertising

How to Build Your Dispensary Mailing List

How Do You Build a Mailing List? A good list is a coveted resource. Ready to build yours? Start by offering your website and in-store visitors the opportunity to sign up for your email newsletters and promotions. Whether it’s on your website, your checkout page, your blog posts, or your […]

Digital Marketing  |  Email Marketing  |  Mobile Marketing  |  SMS  |  Tips

How Dispensaries Can Make The Most Out of Segmentation

What Is Segmentation? Market segmentation is the practice of breaking down customer pools into smaller segments that can be targeted more effectively. By creating identifiable subsets of customers based on certain attributes and characteristics, segmentation allows marketers to target their messages more effectively. Segmentation groups can be based on numerous […]