Insights for better planning, smarter execution, and faster growth


Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.


Why Building Brand Equity is Crucial to Your Cannabis Business

Brand Equity 101: Taking Your Brand from Unknown to Unforgettable  Without a doubt, McDonald’s is one of the most recognizable household names globally. Some speculate that children as young as four or five years old can recognize those iconic golden arches as a symbol for McDonald’s. So, then, why is […]

Digital Marketing  |  Reputation  |  SEO  |  Tips

Cannabis Media: Where to Get Your Dispensary or Brand Covered

Cannabis Media: Basics of Pitching Some newcomers to the industry lament the “good old days,” but the fact is that even when cannabis was a new industry, simply announcing the launch of a new brand or dispensary wasn’t necessarily newsworthy. For your business endeavor to be compelling enough for journalists […]

Dispensary Customer Loyalty

Building Your Base: How to Develop Dispensary Customer Loyalty

How to Develop Dispensary Customer Loyalty: The Basics No doubt about it: Cannabis is a unique and special industry, with its own patterns and quirks. Tactics like influencer marketing on social media can take on outsize importance, as can educating your customers about how and why cannabis is such effective […]

Educating Customers
Regulated Advertising  |  Reputation  |  Tips

How to Educate Your Customers (and Why You Should)

The Power of Positive Experience: Why Cannabis Education Matters The first and most obvious reason to prioritize your customers’ education is so they’ll have a positive experience with your product. As you know (but many cannabis consumers still don’t), not all cannabis is created equal. That’s why it’s vitally important […]


Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!


Why Managing Reviews Is Crucial for Your Dispensary

Responding Is the Most Important Factor to Managing Reviews The first step in managing reviews is making the decision to respond to them. Responding to negative reviews will not only protect your dispensary’s reputation but can also build your brand’s credibility. A 2018 study published by The Harvard Business Review […]


How Google is Fighting Back Against Fake Listings

Why Do Businesses Bother With Fake Google Listings? There are numerous reasons why a business might choose to intentionally misrepresent its geographic location. Legitimate businesses primarily do this as a way to boost their competitiveness in a specific area. Whereas, illegitimate businesses or scammers may use the fake Google listing […]


Dispensary Basics: Proper Budtender Training

Budtender Training on Your Products How many products do you carry? Can your budtenders speak comfortably about each brand? If not, your sales may suffer. Having a staff that is well versed in everything you stock and ready to talk about the benefits and features of the various brands you […]

Reputation  |  Tips

Crafting a Comprehensive Dispensary Experience

Showcase Your Online Dispensary Brand The first step in crafting the overall experience of your dispensary is creating an online marketing strategy. While a gorgeous dispensary design can be a massive boon to your business, customers must be able to find your dispensary, and in the age of the Internet, […]

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