Insights for better planning, smarter execution, and faster growth


Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.


Why Building Brand Equity is Crucial to Your Cannabis Business

Brand Equity 101: Taking Your Brand from Unknown to Unforgettable  Without a doubt, McDonald’s is one of the most recognizable household names globally. Some speculate that children as young as four or five years old can recognize those iconic golden arches as a symbol for McDonald’s. So, then, why is […]

Digital Marketing  |  Reputation  |  Tips  |  Website Strategy

Tricks of the Dispensary Trade: Cannabis Sales You Should Be Running

Cannabis Sales: “Percentage Off” Sales Simple to implement and simple to understand, the “xx% off” sale is considered by many analysts to be overall the most popular type of retail sale. Quoted in an interview on, Mike Catania, CTO of puts it simply: “Storewide percentage discounts typically work […]

Digital Marketing  |  Reputation  |  SEO  |  Tips

Cannabis Media: Where to Get Your Dispensary or Brand Covered

Cannabis Media: Basics of Pitching Some newcomers to the industry lament the “good old days,” but the fact is that even when cannabis was a new industry, simply announcing the launch of a new brand or dispensary wasn’t necessarily newsworthy. For your business endeavor to be compelling enough for journalists […]

Dispensary Customer Loyalty

Building Your Base: How to Develop Dispensary Customer Loyalty

How to Develop Dispensary Customer Loyalty: The Basics No doubt about it: Cannabis is a unique and special industry, with its own patterns and quirks. Tactics like influencer marketing on social media can take on outsize importance, as can educating your customers about how and why cannabis is such effective […]


Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Reputation Management

Protecting Your Most Valuable Asset: Why Reputation Management Is Crucial

Reputation Management: Control the SERP SERPs, as you likely know, are “search engine results pages”: What Google (or your search engine of choice) delivers when you punch in “best dispensary digital marketing agency,” just to give one completely random example. Obviously, it’s in your best interest to make sure that […]

Educating Customers
Regulated Advertising  |  Reputation  |  Tips

How to Educate Your Customers (and Why You Should)

The Power of Positive Experience: Why Cannabis Education Matters The first and most obvious reason to prioritize your customers’ education is so they’ll have a positive experience with your product. As you know (but many cannabis consumers still don’t), not all cannabis is created equal. That’s why it’s vitally important […]

Reputation management

2 Reasons Why Online Reviews Matter (& How to Manage Them)

Reviews Influence Customers Nowadays, many people look at reviews, ratings, and testimonials before making a purchase. Consumers believe other consumers when it comes to shopping. According to a 2018 survey, 88% of respondents indicated that they trust online reviews just as much as personal recommendations. Potential customers rely on reviews […]


Why Managing Reviews Is Crucial for Your Dispensary

Responding Is the Most Important Factor to Managing Reviews The first step in managing reviews is making the decision to respond to them. Responding to negative reviews will not only protect your dispensary’s reputation but can also build your brand’s credibility. A 2018 study published by The Harvard Business Review […]

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