MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
CBD Marketing Obstacles In today’s highly regulated cannabis marketplace, promoting your CBD oil can be tricky. Thanks to strict marketing rules and a competitive market, CBD brands may have a tough time getting their brand and products out there. There are several obstacles that CBD brands will likely face when […]
Are These Mistakes Killing Your Google Ranking? Six Tips for Six Issues 1. Is Your Google My Business (GMB) Listing up to Date? With a market share just under 92%, Google essentially owns the search market universe. And as we’ve written before, the most current analysis demonstrates that now more […]
How to Measure Your Website UX Determining UX combines qualitative—that is, subjective—and quantitative, or objective measurements. Objective measurements, in this case, might mean numbers of user errors, unfilled forms, or carts abandoned mid-session. Subjective measurements might include customer satisfaction, recommendations, or complaints having to do with the design and functionality […]
What Are Backlinks & Why Are They Important? A backlink is a link that is created when one website links to another. For example, when website A hosts an external link that points to website B, website B has gained a backlink. Backlinks are incredibly important to a page’s SEO […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Produce High-Quality Content One of the most reliable ways to improve your dispensary website’s Google ranking is by featuring valuable, authoritative, and high-quality content. It’s impossible for your audience to find you if there is nothing to find! Your dispensary website should feature engaging content that appeals to your target […]
Decide Which Keywords And Topics You Want To Cover SEO content is written content that is geared towards pulling in organic traffic from search engines. In order to do that, your content must appeal to your audience by featuring the keywords that they are searching for and the topics that […]
Google Core Update: A Chance to Correct a Disappointing Revamp? Google’s last core update came in May of 2020, and judging from most industry-watchers’ reviews, it was a disappointment. As a commentary from analyst Roger Montti explains, when the May 2020 core update was complete, large brands like Amazon tended […]
Why Is Local SEO Important? Local SEO is important because it helps local customers find your business and encourages them to visit your storefront. Google’s user surveys show that most customers prefer their search results to be customized for local search, indicating that they’re open to using search engines for […]
