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Expert advice on cannabis digital marketing, geo-advertising,
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Digital Marketing  |  Reputation  |  SEO  |  Tips

Cannabis Media: Where to Get Your Dispensary or Brand Covered

Cannabis Media: Basics of Pitching Some newcomers to the industry lament the “good old days,” but the fact is that even when cannabis was a new industry, simply announcing the launch of a new brand or dispensary wasn’t necessarily newsworthy. For your business endeavor to be compelling enough for journalists […]

How to market CBD oil thinking
Digital Marketing  |  Mobile Marketing  |  Regulated Advertising  |  SEO  |  Social Media Marketing  |  Tips

Get Seen: How to Market CBD Oil

CBD Marketing Obstacles In today’s highly regulated cannabis marketplace, promoting your CBD oil can be tricky. Thanks to strict marketing rules and a competitive market, CBD brands may have a tough time getting their brand and products out there. There are several obstacles that CBD brands will likely face when […]


Are These Mistakes Killing Your Google Ranking? Maximize Your Dispensary’s SEO Instead

Are These Mistakes Killing Your Google Ranking? Six Tips for Six Issues 1. Is Your Google My Business (GMB) Listing up to Date? With a market share just under 92%, Google essentially owns the search market universe. And as we’ve written before, the most current analysis demonstrates that now more […]

SEO  |  Website Strategy

Capture More Customers (and Improve Your SEO): How to Measure Your Website UX

How to Measure Your Website UX Determining UX combines qualitative—that is, subjective—and quantitative, or objective measurements. Objective measurements, in this case, might mean numbers of user errors, unfilled forms, or carts abandoned mid-session. Subjective measurements might include customer satisfaction, recommendations, or complaints having to do with the design and functionality […]


Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Dispensary website backlinks
Digital Marketing  |  SEO

Guide to Dispensary Backlinks

What Are Backlinks & Why Are They Important? A backlink is a link that is created when one website links to another. For example, when website A hosts an external link that points to website B, website B has gained a backlink. Backlinks are incredibly important to a page’s SEO […]


10 Ways to Improve Your Dispensary Google Ranking in 2021

Produce High-Quality Content One of the most reliable ways to improve your dispensary website’s Google ranking is by featuring valuable, authoritative, and high-quality content. It’s impossible for your audience to find you if there is nothing to find! Your dispensary website should feature engaging content that appeals to your target […]

Content Marketing  |  SEO

How to Create Dispensary Content for SEO

Decide Which Keywords And Topics You Want To Cover SEO content is written content that is geared towards pulling in organic traffic from search engines. In order to do that, your content must appeal to your audience by featuring the keywords that they are searching for and the topics that […]

SEO  |  Website Strategy

SEO Essentials: Are You Ready for Google Core Update?

Google Core Update: A Chance to Correct a Disappointing Revamp? Google’s last core update came in May of 2020, and judging from most industry-watchers’ reviews, it was a disappointment. As a commentary from analyst Roger Montti explains, when the May 2020 core update was complete, large brands like Amazon tended […]

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