MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Optimize Your Content Content that is interesting is great, but if it isn’t pulling in traffic then its contribution to your SEO efforts will be minimal. In order to ensure that your content is capable of drawing in organic traffic, it must be optimized for both SEO and readability. Optimizing […]
Best Keyword Research Tools to Help You Find Your Audience Thankfully, several tools exist that can make keyword research for your dispensary less of a guessing game and more of an analytical exercise. Keyword research tools can be used to find out what people are searching for, allowing you to […]
Be Aware of Local SEO Signals The most important thing is to be aware of how different signals affect your local SEO performance. A recent Moz survey indicated that there are about 8 different signals that factor into the success of local dispensary SEO. According to the survey, the most […]
External Links Link-building typically prioritizes two types of links: backlinks (inbound links coming from other websites) and internal links (links that point to your own pages). Backlinks are the gold standard for link building. When a credible high-authority website links to yours, it’s almost as if it were transferring some […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
What is SEO? Short for “search engine optimization,” SEO is all about getting your website to rank higher on Google and other search engines so that you can get more organic traffic to your website. Because search engines want to provide users with helpful, relevant search results, by optimizing your […]
Pick the Right Topic There are plenty of things you may want to write about, but only a handful of them are probably of interest to your target customer. So how do you winnow it down? Why not start with answers to the questions you get asked most frequently? For […]
Real-World Results The most effective way of determining SEO success is by measuring real-world results. The true value of your SEO campaign should be measured in how your work has directly impacted the real-world metrics that matter most. These metrics can help you to better understand how your optimization efforts […]
How to Use New Google My Business Features Both recreational and medical dispensaries can use these features to help educate customers. For example, if you host consultations and have moved to virtual consultations in light of the current pandemic, you can advertise that you provide online care. You can also […]
