MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
How to use Cannabis Consumer Data to Nail Niche Audiences with Highly Targeted Advertising Campaigns
As more cannabis-curious people flock to take advantage of cannabis, businesses, dispensaries, and brand owners can use the “cannabis gold rush” to market to customers in ways that the competition is not. But, first, it all starts with knowing your customers.
Currently, 82% of U.S. households have at least one internet-connected TV device. With our interaction with television changing and becoming more internet-driven, cannabis marketers will also have to adapt and expand their media mix.
Why Market to Gamers? Gaming has become more popular than ever in recent years- and on net, gamers are some of cannabis’s biggest fans. Since the start of the pandemic, both the number of gamers out there and the number of gamers that participate in cannabis consumption have grown exponentially. […]
Get Familiar with Your Fan Base One of the most common misconceptions about marketing is that successful marketing strategies are forged from a “trial and error” process. In fact, data is the most important foundation for your marketing strategy, and as a business owner, data is most definitely your friend. […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
What is Cannabis Retargeting? Retargeting is a powerful tool that allows you to display ads to people who have previously indicated an interest in your products through something called “cookie data” that is collected via website tracking pixels. But what does that mean for you? Data about customers that have […]
Website Unique Site Visits: How many potential customers are discovering your dispensary website for the first time? By increasing your unique visits, you are increasing your brand visibility and growing your potential customer base. Organic Traffic: We’ve stressed the importance of optimizing your SEO strategy for this reason – organic […]
MediaJel’s Cannatech Companies to Watch in 2021 Flowhub When it comes to sheer clout, this cannabis-compliant software supplier is the one to watch. With its platform in use by more than 1000 cannabis dispensaries and their partners, Flowhub’s seed-to-sale solutions help retailers simplify and automate their processes and offer a […]
Top 10 Cannabis Dispensary Chains: A Curated List Massachusetts – Curaleaf Curaleaf is a true behemoth in the cannabis industry, with a staggering 101 dispensaries across 23 states. As the largest cannabis company by revenue, it’s clear that Curaleaf has found a winning formula. However, it’s not just their deep […]
