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Expert advice on cannabis digital marketing, geo-advertising,
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How to market CBD oil thinking
Digital Marketing  |  Mobile Marketing  |  Regulated Advertising  |  SEO  |  Social Media Marketing  |  Tips

Get Seen: How to Market CBD Oil

CBD Marketing Obstacles In today’s highly regulated cannabis marketplace, promoting your CBD oil can be tricky. Thanks to strict marketing rules and a competitive market, CBD brands may have a tough time getting their brand and products out there. There are several obstacles that CBD brands will likely face when […]

Dispensary content calendar woman
Content Marketing  |  Digital Marketing  |  Social Media Marketing

Fundamentals of Content Marketing: How to Make a Dispensary Content Calendar

Dispensary Content Calendar: Basics Concepts A content calendar—often known as an “editorial calendar”—is an indispensable tool when it comes to content marketing. In addition to serving as a roadmap for those who actually do the nuts-and-bolts work of creating content, it more broadly streamlines your marketing efforts by creating a […]

Social Media Marketing

Social Media 101: Should You Create a Dispensary Snapchat Account?

Dispensary Marketing 101: Snapchat Fundamentals What is Snapchat, and how does it work? Snapchat is an app that allows users to send “Snaps”—photos or videos up to 10 seconds long—or collections of Snaps, called “Stories,” to each other. Once they’ve been viewed by all recipients, they’re automatically deleted. Other conditions—such […]

Cannabis Hashtags
Content Marketing  |  Digital Marketing  |  Social Media Marketing  |  Tips

Instagram Fundamentals: Cannabis Hashtags to Use for Your Dispensary Posts

Cannabis Hashtags: Instagram Basics With a user base exceeding a billion—not to mention the startling growth we referenced a moment ago—Instagram is far too big to ignore. And in many regards, it’s tailor-made for marketing dispensaries. Relying more on compelling photos than captions or lengthy descriptions, Instagram posts are a […]


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Social Media Marketing

Should You Make a Dispensary Clubhouse Account?

Clubhouse: Who’s Using It & Why? As you can see, there are already a number of strong attractors to Clubhouse. But there’s one we haven’t mentioned yet: Everything that occurs in the app is ephemeral: Nothing is recorded, so once it happens, it’s gone forever (of course, people are already […]

Digital Marketing  |  Regulated Advertising  |  Social Media Marketing  |  Tips

Cannabis Influencers: Who They Are (and Why You Need Them On Your Side)

Cannabis Influencers: A Valuable Investment or Not? In our experience, cannabis influencers are much more than a marketing fad. Even outside the cannabis sphere, a whopping 92% of consumers trust recommendations from friends and family over advertisements. And in the world of cannabis, insider knowledge and word of mouth carry […]

Content Marketing  |  Digital Marketing  |  Regulated Advertising  |  Social Media Marketing

Going Social: Should You Make a Dispensary TikTok Account?

TikTok Marketing: The Landscape In case you’re not familiar with the app, TikTok is a platform that allows users to create and share short videos. The bulk of the content consists of users lip-syncing and dancing to songs, of which there is a massive database (more on this in a […]

Content Marketing  |  Digital Marketing  |  Social Media Marketing

Why Social Media Marketing for Dispensaries is Important, Now More Than Ever

Social Media Marketing for Dispensaries: The Rules of Engagement Though social media is only about 25 years old, for many of us, it’s become a dominant force in our daily lives, allowing us to connect with far-flung friends and family, catch up on news, and blow off steam with engaging […]

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