MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
CBD Marketing Obstacles In today’s highly regulated cannabis marketplace, promoting your CBD oil can be tricky. Thanks to strict marketing rules and a competitive market, CBD brands may have a tough time getting their brand and products out there. There are several obstacles that CBD brands will likely face when […]
Dispensary Content Calendar: Basics Concepts A content calendar—often known as an “editorial calendar”—is an indispensable tool when it comes to content marketing. In addition to serving as a roadmap for those who actually do the nuts-and-bolts work of creating content, it more broadly streamlines your marketing efforts by creating a […]
Dispensary Marketing 101: Snapchat Fundamentals What is Snapchat, and how does it work? Snapchat is an app that allows users to send “Snaps”—photos or videos up to 10 seconds long—or collections of Snaps, called “Stories,” to each other. Once they’ve been viewed by all recipients, they’re automatically deleted. Other conditions—such […]
Cannabis Hashtags: Instagram Basics With a user base exceeding a billion—not to mention the startling growth we referenced a moment ago—Instagram is far too big to ignore. And in many regards, it’s tailor-made for marketing dispensaries. Relying more on compelling photos than captions or lengthy descriptions, Instagram posts are a […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Clubhouse: Who’s Using It & Why? As you can see, there are already a number of strong attractors to Clubhouse. But there’s one we haven’t mentioned yet: Everything that occurs in the app is ephemeral: Nothing is recorded, so once it happens, it’s gone forever (of course, people are already […]
Cannabis Influencers: A Valuable Investment or Not? In our experience, cannabis influencers are much more than a marketing fad. Even outside the cannabis sphere, a whopping 92% of consumers trust recommendations from friends and family over advertisements. And in the world of cannabis, insider knowledge and word of mouth carry […]
TikTok Marketing: The Landscape In case you’re not familiar with the app, TikTok is a platform that allows users to create and share short videos. The bulk of the content consists of users lip-syncing and dancing to songs, of which there is a massive database (more on this in a […]
Social Media Marketing for Dispensaries: The Rules of Engagement Though social media is only about 25 years old, for many of us, it’s become a dominant force in our daily lives, allowing us to connect with far-flung friends and family, catch up on news, and blow off steam with engaging […]
