MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
How to Share COVID-19 Updates Adding a Banner to Your Website Because your dispensary website’s homepage is often the first place customers visit, now’s the time to let them know you’re open for business. While it may not do a ton of favors for the beautiful website design you (or […]
Benefits of SMS Marketing: SMS Messaging Is Direct & Immediate One of the main benefits of SMS marketing is how quick and to the point it is. Most people take their phone with them everywhere they go, giving you direct access to them at all times. SMS messages take just […]
What is Marijuana Delivery Service Marketing? Because dispensaries and marijuana delivery services are limited in how they can advertise (and because these regulations vary by jurisdiction), the most effective marketing for these types of businesses is digital marketing. Under the digital marketing umbrella, there is a variety of high-ROI tactics […]
What Is Segmentation? Market segmentation is the practice of breaking down customer pools into smaller segments that can be targeted more effectively. By creating identifiable subsets of customers based on certain attributes and characteristics, segmentation allows marketers to target their messages more effectively. Segmentation groups can be based on numerous […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Is SMS Marketing Actually Effective? SMS marketing messages have amazingly high open rates, especially when compared to email marketing. One recent study found that commercial SMS messages have a 5x higher open rate and a 7.5x higher response rate than email newsletters. This makes them a much more effective digital […]
The 4 Do’s of Text Marketing for Dispensaries Grab Their Attention Text messages are short—make the most out of the 160 characters. Start with something that will engage your customers and grab their attention. Come up with a killer hook to lead the message, and if you can make it […]
