MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Which Social Media Platforms Should Your Dispensary Be On? Latest Data Let’s kickstart the process by examining the latest data on social media usage and trends. Some of our data comes courtesy of the good folks at HubSpot and Talkwalker. The two social media analytics firms teamed up in order […]
Cannabis Dispensary Content Marketing Mistakes: Voice Vs. Audience Once upon a time, content marketers had it easy. Back when newspapers and magazines were the dominant advertising platforms, marketers created essentially one kind of content: A print-based appeal that, depending on the specific media outlet and ad buy, might incorporate […]
Top 10 Cannabis Dispensary Chains: A Curated List Massachusetts – Curaleaf Curaleaf is a true behemoth in the cannabis industry, with a staggering 101 dispensaries across 23 states. As the largest cannabis company by revenue, it’s clear that Curaleaf has found a winning formula. However, it’s not just their deep […]
Creating Cannabis Dispensary Emails: Send Smart with Separate Domains In addition to the topic of what we send, there’s the topic of how we send it. Because as it turns out, these seemingly small details can add up to have a big impact on your engagement rate. At the bare […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Creating a Flexible Dispensary Content Plan: Setting Boundaries At its heart, a dispensary content plan is nothing more than an atlas telling you the lay of the land and where the borders are so you can focus on the task at hand. It defines what kinds of content you need […]
Dispensary Shopping Cart Abandonment: Why Do Shoppers Abandon Carts? Even in the brick-and-mortar world, abandoned carts are an issue, if a tiny one (analysts estimate that real-world shoppers ditch 1% – 2% of carts). But to understand why it happens so often in the virtual shopping world, we have to […]
How to Use Your Dispensary Clubhouse Account: Listen and Learn If you’re just getting the hang of your dispensary Clubhouse account, devote the first few weeks to learning the lay of the land. Begin by creating a compelling profile for your account, one that showcases your brand identity, strengths, and […]
Real-Time, Customer-Centric Ecommerce Menu As with all aspects of retail, understanding the finer points of selling marijuana online involves putting yourself in the customer’s shoes. Just as you wouldn’t visit a restaurant with an out-of-date or hard-to-read menu, you probably wouldn’t visit a dispensary without knowing—in crystal-clear and explicit detail—what […]
