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Expert advice on cannabis digital marketing, geo-advertising,
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Cannabis Mergers & Acquisitions: How to Prepare, Survive, and Thrive

Cannabis Mergers & Acquisitions: Fundamentals of the Process Legally speaking, a merger is the combination of two business entities into one, whereas an acquisition involves a company taking ownership of another company’s stock, equity, or assets. Together, they’re two of the primary ways acquiring businesses can gain market share in […]

Content Marketing  |  Digital Marketing  |  SEO  |  Tips  |  Website Strategy

Marijuana Advertising Network: Your Gateway to Millions of Cannabis Users

Marijuana Advertising Network: Background of Ad Networks As we alluded to earlier, an advertising network—or “ad network”—is a business that helps advertisers find publishers to run their ads. Scholars of digital marketing generally name DoubleClick, founded in 1996 by two partners, as one of the first successful advertising networks. Some […]

Medical Marijuana Marketing
Digital Marketing  |  SEO  |  Tips  |  Website Strategy

Medical Marijuana Marketing Basics: Finding Your Target Audience

Medical Marijuana Marketing: Tools to Identify Your Target Audience All successful endeavors—whether they’re business ventures or personal quests—begin with a moment of clarity. And if you’re in the process of identifying and marketing to an audience, being specific tends to be far more effective than trying—and failing—to be everything to […]

Digital Marketing  |  Tips

Cannabis Industry Recap: Where the Market Stands

Cannabis Industry Recap: 18 Rec States Right now, 18 states have legalized recreational cannabis, though they haven’t all started adult-use sales with several more in talks to legalize. Over 30 states allow some form of medical marijuana. Now, despite legalization, there are of course a variety of restrictions. For example, […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Digital Marketing  |  SEO  |  Tips

Creative Inspiration: The Best Recent Cannabis Ads and Campaigns

Exciting Cannabis Ads and Campaigns The New Normal, MedMen Directed by Academy Award-winning director Spike Jonze, this two-minute short takes on a Smithsonian-style journey from President George Washington’s hemp farm to the hard realities of the present-day War on Drugs, and ending in a quietly uplifting celebration of both how […]

Cannabis Youtube Advertising
Content Marketing  |  Digital Marketing  |  Mobile Marketing  |  Regulated Advertising  |  Tips

Leveraging the Power of Video: Cannabis YouTube Advertising

Cannabis YouTube Advertising: The Basics YouTube’s change of heart couldn’t come at a better time for dispensaries. With some sources estimating that by 2022 digital videos will account for the vast majority of all internet traffic, those businesses that can make the leap from static to video ads will be […]

Marketing 101
Digital Marketing  |  Tips

From CPM to ROI: Understanding Digital Marketing Acronyms for Successful Cannabis Advertising

In a modern industry like cannabis marketing, AdTech acronyms are a useful tool.

Content Marketing  |  Tips

Cannabis Direct Mailer Advertising: A Secret Weapon in a Restrictive Marketing Environment

Cannabis Direct Mailer Advertising: Beginnings and Evolution Successful advertising depends in large part upon being in the right place, at the right time, with the right message. Once upon a time, direct mailers were one of the very few places where advertisers could collect impressions outside shop signs or banners […]

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