Insights for better planning, smarter execution, and faster growth
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Benefits of CRO to the Cannabis Industry CRO allows cannabis dispensaries to take advantage of all demographics of visitors who come to the site while identifying any problem areas that your customers might be experiencing. Determining the gaps in your dispensary website can help increase customer interaction and drive more leads […]
1. Cannabis Business Directories Establishing visibility to your target audience is always a smart investment. One way to do this is to invest in listing your dispensary on reputable cannabis business directories. What this does is alert Google that your website is added to an authoritative resource; however, be wary […]
1. Finding the Right Image Your images need to be high quality, with good resolution and of a size large enough to be visible across multiple devices. You can learn everything that’s on there on how to optimize images for local cannabis dispensaries, but no amount of optimization will show […]
Keyword Value How much is a keyword worth to you? Is the keyword relevant, accurate, and have potential financial value? If you answered yes to all three, then the keyword is a good fit for your dispensary. Do a few test searches to check out the competition. The competition will […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
The Basics of Title Tags Code Sample <head><title>Dispensary Name in San Francisco, CA</title></head> Ideal Format Primary Keyword – Secondary Keyword | Dispensary/ Brand Name Optimal Length for Title Tags Google presents 50-60 characters of a title tag in search engine results pages. If you keep your titles under 55 characters, 95% of your […]
How to Write Meta Descriptions for Cannabis Dispensaries: SEO Best Practices A meta description is a form of advertising for your page. The content should be unique, informative, contain relevant keywords and have a strong CTA. Where to add the Meta Description: You can add a meta description in the […]
Google is trying to help out local business is by adding Google My Business to their list of services. Google My Business is a platform from Google that allows users to find the information they need about your business right away. When your business appears in the search results as […]
Cannabis Brands & Direct to Consumer Sales: A Historic Opportunity Why are cannabis brands embracing direct to consumer sales now? The answer is predictably multi-layered. For one thing, there’s COVID to consider. Even if the majority of jurisdictions granted cannabis dispensaries “essential business” status, the global pandemic was a major […]