MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Targeting Existing Dispensary Customers: Fight Retention Deficit with Content We write about customer loyalty and retention a lot here at MediaJel, and you shouldn’t expect this to change anytime soon. As we laid out earlier, your most loyal customers are the ones who will over time provide you the greatest […]
Cannabis Digital Marketing: Google PPC Ads You’re already intimate with PPC ads, even if you don’t know it. Any time you do a web search, a number of web pages will display higher in the results because their owners paid for such placement. Depending on the specific search engine, those […]
Cannabis Incubators: An Introduction While many of us associate the words “business incubator” with the high-tech boom of the ‘90s, in fact the concept is much older. As far back as 1912, Toledo, Ohio advertised its spanking-new Factories Building as a half-million-dollar “Infant Industries Incubator.” But it wasn’t until 1959 […]
Understanding Cannabis Consumers: Learning the Landscape These days, the world of cannabis consumers is as wide and as varied as are these United States. With cannabis at historic acceptance levels, we can’t continue to rely on outdated assumptions about certain populations or age groups simply not being interested in cannabis. […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Cannabis Dispensary Gmail Advertising: A “Side Door” Into Customer Inboxes If you’ve spent any time studying marketing, you know that persuading a consumer to share their email with you is a big deal. It’s a signal that they’re receptive to your products and services, and willing to align themselves more […]
Dispensary Financing: Business Loans In general, businesses can raise money in two ways: Going into debt by taking out a loan, or offering a stakeholder equity—or part ownership—in exchange for funds. Let’s begin with the topic of debt. If the cannabis industry were like any other, the question of how […]
CanPay: A Solution for Dispensaries’ (and Customers’) Cash Woes If you’re a cash-only dispensary, you’ve probably heard every possible complaint from customers by now. Either they need to plan ahead and bring sufficient cash, or be willing to pony up the extra fees for those in-store ATMs. And don’t even […]
Now that cannabis blogs are widely accepted as a key channel for communication, many websites have built up a blog archive full of posts that are outdated and irrelevant to their audience
