MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Google Ads: Your Dispensary’s Key to Seizing Digital Traffic If there’s one truth about the online space, it’s that most of what we do there goes through Google. With a seemingly impregnable share of worldwide searches now topping 92%, the search platform is the gatekeeper of the net. As such, […]
How Does Mobile Geo-Targeting Work? Geo-advertising, also known as geo and geoframing, allows us to draw a virtual geographic boundary around relevant businesses, competitor locations, and delivery zones, identifying mobile devices by latitude/longitude with a radius. We can then utilize this data to serve mobile ads to individuals visiting these […]
How to Market Your Dispensary in CA: Geo-Ads We’re big on Geo-Ads, and for good reason: Because many consumers shop for cannabis on the fly, focusing on specific geographic areas maximizes your marketing dollars by targeting them when—and where—they’re most likely to respond. Also known as Geofencing, it’s a location-based […]
Make Sure You’re Using Google My Business (GMB) Effectively We’ve been writing about GMB for a long time now, and for good reason: it’s one of the easiest, cheapest, and most effective ways to promote your dispensary. If you haven’t already claimed your GMB listing, make that a top priority. […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Geotargeting People in Your Neighborhood The most common, and perhaps most effective, geofencing strategy is to target people in your dispensary’s neighborhood. By targeting potential customers in your neighborhood, you are ensuring that the people most likely to purchase from your retail storefront are aware of its existence. Moreover, local […]
How Does Geo-advertising Work? Geo-advertising works by showing ads and impressions to mobile users in specific geographic locations. Sometimes also known as local PPC, geo-advertising uses location-targeted ads to advertise to local prospects. To geotarget your ads, consider some geographic locations that may contain large concentrations of potential customers. The […]
How Can You Normally Use Dispensary Geo-Ads? Geo-Ads are great for driving traffic to a specific landing page, such as your delivery page, your online menu, or your deals page. There are three different practices we focus on when using Geo-Ads. The first is geo-fencing, which is the use of […]
What Is GeoFencing? Geofencing is the practice of placing virtual walls (digital ‘fences’) around specific geographic areas in order to target advertisements more accurately. Basically, it lets your dispensary serve up mobile ads to potential customers who are on their phones in a particular area (your fenced area). Instead of […]
