MEDIAJEL BLOG

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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

Insights

Most Influential Women in Cannabis

Hatshepsut and the Legacy of Cannabis in Ancient Egypt Hatshepsut was one of the few female pharaohs to live in ancient Egypt, and by all accounts, one of the most successful. Though she lived over 1500 years before Christ, Hatshepsut was a truly modern woman- making public works programs and […]

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How To Retain and Create Happy Customers with Cannabis Dispensary Rewards

Benefits of Cannabis Dispensary Rewards There are many benefits to offering cannabis dispensary rewards. Cannabis dispensary rewards have been shown to increase sales, which is a primary driver for many dispensaries to implement marijuana rewards. In addition, dispensary rewards assist in strengthening the bond between the dispensary and customer. Customers […]

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Cannabis Brands Designed to Enhance User Experience (UX)

What UX Designers do goes Beyond UI Design “User Experience Design” is often used interchangeably with terms such as “User Interface Design” and “Usability”. However, while usability and user interface (UI) design are important aspects of UX design, they are subsets of it – UX design covers a vast array […]

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Should Cannabis Brands Sell Directly to Consumers?

Cannabis Brands & Direct to Consumer Sales: A Historic Opportunity Why are cannabis brands embracing direct to consumer sales now? The answer is predictably multi-layered. For one thing, there’s COVID to consider. Even if the majority of jurisdictions granted cannabis dispensaries “essential business” status, the global pandemic was a major […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

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Cannabis Mergers & Acquisitions: How to Prepare, Survive, and Thrive

Cannabis Mergers & Acquisitions: Fundamentals of the Process Legally speaking, a merger is the combination of two business entities into one, whereas an acquisition involves a company taking ownership of another company’s stock, equity, or assets. Together, they’re two of the primary ways acquiring businesses can gain market share in […]

Marketing 101
Insights  |  Tips

Marketing 101

In a modern industry like cannabis marketing, AdTech acronyms are a useful tool.

abstract of connected computers
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Regulated Advertising

The precision and reliability by which you can accurately geofence your marijuana advertising is a critical measure of compliant cannabis advertising.

hemp plants growing
Insights  |  Tips

MarTech

You’re browsing your favorite cooking blog for recipes when seemingly out of the blue, you run across an ad—maybe a few ads—for the exact crock pot you’ve been eyeing for the last two weeks.

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