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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Bundle Related Products: Bundling related products not only simplifies the decision-making process for customers but also increases the perceived value of offerings. By combining top-selling items or introducing new SKUs as pre-bundled packages, dispensaries can streamline sales processes and boost product awareness. Loyalty Program Discounts: Offering discounts as incentives for […]
Learn more about the budding cannabis and CBD beverage industry with the industry’s top cannabis and CBD drinks!
Hatshepsut and the Legacy of Cannabis in Ancient Egypt Hatshepsut was one of the few female pharaohs to live in ancient Egypt, and by all accounts, one of the most successful. Though she lived over 1500 years before Christ, Hatshepsut was a truly modern woman- making public works programs and […]
Cannabis Brands & Direct to Consumer Sales: A Historic Opportunity Why are cannabis brands embracing direct to consumer sales now? The answer is predictably multi-layered. For one thing, there’s COVID to consider. Even if the majority of jurisdictions granted cannabis dispensaries “essential business” status, the global pandemic was a major […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Cannabis Mergers & Acquisitions: Fundamentals of the Process Legally speaking, a merger is the combination of two business entities into one, whereas an acquisition involves a company taking ownership of another company’s stock, equity, or assets. Together, they’re two of the primary ways acquiring businesses can gain market share in […]
Cannabis Incubators: An Introduction While many of us associate the words “business incubator” with the high-tech boom of the ‘90s, in fact the concept is much older. As far back as 1912, Toledo, Ohio advertised its spanking-new Factories Building as a half-million-dollar “Infant Industries Incubator.” But it wasn’t until 1959 […]
Dispensary Financing: Business Loans In general, businesses can raise money in two ways: Going into debt by taking out a loan, or offering a stakeholder equity—or part ownership—in exchange for funds. Let’s begin with the topic of debt. If the cannabis industry were like any other, the question of how […]
CanPay: A Solution for Dispensaries’ (and Customers’) Cash Woes If you’re a cash-only dispensary, you’ve probably heard every possible complaint from customers by now. Either they need to plan ahead and bring sufficient cash, or be willing to pony up the extra fees for those in-store ATMs. And don’t even […]
