WELCOME TO THE MEDIAJEL BLOGS

Grow faster – and smarter – with fresh perspectives on executing effective martech solutions and digital marketing campaigns for your cannabis business.

DON’T GET LOST IN THE WEEDS

Confused and challenged by hard-to-follow technology jargon, digital double-talk, and inconsistent advertising regulations? Or are you simply curious about where to begin with digital marketing? We’ve got you covered.

We designed this library of cannabis business resources to help you explore how digital marketing and programmatic advertising can help you identify ideal targets, expand audiences, convert prospects into raving customers, and drive compliant, brand-safe digital ad campaigns.

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Insights  |  Tips

Should Cannabis Brands Sell Directly to Consumers?

Cannabis Brands & Direct to Consumer Sales: A Historic Opportunity Why are cannabis brands embracing direct to consumer sales now? The answer is predictably multi-layered. For one thing, there’s COVID to consider. Even if the majority of jurisdictions granted cannabis dispensaries “essential business” status, the global pandemic was a major […]

Insights  |  Tips

Cannabis Mergers & Acquisitions: How to Prepare, Survive, and Thrive

Cannabis Mergers & Acquisitions: Fundamentals of the Process Legally speaking, a merger is the combination of two business entities into one, whereas an acquisition involves a company taking ownership of another company’s stock, equity, or assets. Together, they’re two of the primary ways acquiring businesses can gain market share in […]

Marketing 101
Insights  |  Tips

Marketing 101

In a modern industry like cannabis marketing, AdTech acronyms are a useful tool.

abstract of connected computers
Insights  |  Tips

Regulated Advertising

The precision and reliability by which you can accurately geofence your marijuana advertising is a critical measure of compliant cannabis advertising.

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

hemp plants growing
Insights  |  Tips

MarTech

You’re browsing your favorite cooking blog for recipes when seemingly out of the blue, you run across an ad—maybe a few ads—for the exact crock pot you’ve been eyeing for the last two weeks.

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Marijuana and Money: The Boom in Cannabis Incubators

Cannabis Incubators: An Introduction While many of us associate the words “business incubator” with the high-tech boom of the ‘90s, in fact the concept is much older. As far back as 1912, Toledo, Ohio advertised its spanking-new Factories Building as a half-million-dollar “Infant Industries Incubator.” But it wasn’t until 1959 […]

Funding Sources
Insights  |  Tips

Money Matters: Potential Funding Sources for Your Canna Business

Dispensary Financing: Business Loans In general, businesses can raise money in two ways: Going into debt by taking out a loan, or offering a stakeholder equity—or part ownership—in exchange for funds. Let’s begin with the topic of debt. If the cannabis industry were like any other, the question of how […]

CanPay
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Ready to Ditch Cash? How to Get Your Dispensary Set Up with CanPay

CanPay: A Solution for Dispensaries’ (and Customers’) Cash Woes If you’re a cash-only dispensary, you’ve probably heard every possible complaint from customers by now. Either they need to plan ahead and bring sufficient cash, or be willing to pony up the extra fees for those in-store ATMs. And don’t even […]

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