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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Learn more about the budding cannabis and CBD beverage industry with the industry’s top cannabis and CBD drinks!
Hatshepsut and the Legacy of Cannabis in Ancient Egypt Hatshepsut was one of the few female pharaohs to live in ancient Egypt, and by all accounts, one of the most successful. Though she lived over 1500 years before Christ, Hatshepsut was a truly modern woman- making public works programs and […]
Benefits of Cannabis Dispensary Rewards There are many benefits to offering cannabis dispensary rewards. Cannabis dispensary rewards have been shown to increase sales, which is a primary driver for many dispensaries to implement marijuana rewards. In addition, dispensary rewards assist in strengthening the bond between the dispensary and customer. Customers […]
What UX Designers do goes Beyond UI Design “User Experience Design” is often used interchangeably with terms such as “User Interface Design” and “Usability”. However, while usability and user interface (UI) design are important aspects of UX design, they are subsets of it – UX design covers a vast array […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Cannabis Brands & Direct to Consumer Sales: A Historic Opportunity Why are cannabis brands embracing direct to consumer sales now? The answer is predictably multi-layered. For one thing, there’s COVID to consider. Even if the majority of jurisdictions granted cannabis dispensaries “essential business” status, the global pandemic was a major […]
Cannabis Mergers & Acquisitions: Fundamentals of the Process Legally speaking, a merger is the combination of two business entities into one, whereas an acquisition involves a company taking ownership of another company’s stock, equity, or assets. Together, they’re two of the primary ways acquiring businesses can gain market share in […]
Cannabis Incubators: An Introduction While many of us associate the words “business incubator” with the high-tech boom of the ‘90s, in fact the concept is much older. As far back as 1912, Toledo, Ohio advertised its spanking-new Factories Building as a half-million-dollar “Infant Industries Incubator.” But it wasn’t until 1959 […]
Dispensary Financing: Business Loans In general, businesses can raise money in two ways: Going into debt by taking out a loan, or offering a stakeholder equity—or part ownership—in exchange for funds. Let’s begin with the topic of debt. If the cannabis industry were like any other, the question of how […]
