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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

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Digital Strategy

Now that cannabis blogs are widely accepted as a key channel for communication, many websites have built up a blog archive full of posts that are outdated and irrelevant to their audience

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Cannabis Boot Camp: The Most Important Parts of Your Dispensary Business Plan

Being The Solution At their core, any successful business plan outlines a problem—like a lack of affordable access to cannabis, or the lack of a competent and intuitive cannabis delivery service in your area—and how your business will be the solution. The good news is that there’s nothing inherently challenging […]

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Seed Money: A Guide to Cannabis Banking for New Dispensaries

Guide to Cannabis Banking for New Dispensaries: How to Find a Broker While some hurdles to basic financial services remain—many dispensaries are still forced to handle large amounts of cash—the picture is rosier than it was. As of April 2021, over 500 banks and roughly 170 credit unions work with […]

How do you sell to a dispensary
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How Do You Sell to a Dispensary? Real-Life Tips and Tricks to Get Your Brand Noticed

How Do You Get In Front of a Dispensary Buyer? Generally, cannabis dispensaries employ a person tasked with making all the purchasing decisions. This position is generally entitled “cannabis buyer.” At a large dispensary chain, this position may be a full-time job. However, it’s far more likely—especially at the smaller […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

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Customer Gone Missing? Here’s How to Deal with Abandoned Carts

How to Deal with Abandoned Carts: Understanding the Issue Let’s start with a simple question: Why do customers abandon their carts in the first place? There are a number of factors, but the top ones include: The checkout process is too long or confusing. Like it or not, attention spans […]

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The High Cost of Cannabis: How Dispensaries Can Navigate the IRS’s Code 280e

IRS Code 280e: History of a Tax Law Focused on Controlled Substances Back in the 1970s, a man named Jeffrey Edmonson was engaged in the sale of controlled substances, including amphetamines, cocaine, and cannabis. After he was arrested and imprisoned, the IRS audited his 1974 tax return, knowing that this […]

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Cannabis Sales Tips: How to Get Your Brand in Front of Dispensary Purchasers

How to Get Your Brand in Front of Cannabis Buyers: Do Your Homework Whether it’s a killer new strain of flower or a groundbreaking topical formulation, your product won’t make much headway unless there’s a market for it. Because the cannabis market is still highly localized due to the current […]

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Women’s History Month: Shining a Spotlight on Women in Cannabis

Women’s History Month: A Conversation with Two Women in Cannabis MediaJel: Kristina, let’s start with you. What do you bring to the table as a person of authority at your workplace? Kristina Green, Greenside Recreational: Resilience is key; every day can present a new challenge that you were not necessarily […]

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