MEDIAJEL BLOG

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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

Digital Marketing  |  Programmatic Advertising

Gamers & Cannabis: How to Market Your Cannabis Business to a Growing Consumer Demographic

Why Market to Gamers? Gaming has become more popular than ever in recent years- and on net, gamers are some of cannabis’s biggest fans. Since the start of the pandemic, both the number of gamers out there and the number of gamers that participate in cannabis consumption have grown exponentially. […]

Programmatic Advertising

The Secrets for Targeting Tourists with Your Dispensary Ads

How to Use Programmatic Advertising to Your Advantage Programmatic advertising is one of the most effective ways to market to tourists because it allows you to narrow your target demographic to the audiences you want to attract. Securing ads in this way will enable you to get the best prices […]

Programmatic Advertising  |  SEO

6 Cannabis Marketing Ideas for Boosting Sales to Existing Customers

So, how can you make sure you’re showing your existing customers love? Here are five ways you can ensure your cannabis advertising strategy caters to existing customers:  Keep Your Business Fresh on Their Minds with Programmatic Advertising Programmatic advertising offers many benefits, but ultimately, it helps you be specific about […]

Digital Marketing  |  Programmatic Advertising

What’s the Difference between Retargeting vs Remarketing?

What is Cannabis Retargeting? Retargeting is a powerful tool that allows you to display ads to people who have previously indicated an interest in your products through something called “cookie data” that is collected via website tracking pixels. But what does that mean for you?  Data about customers that have […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Programmatic Advertising

Why Is It Important to Market to Existing Customers?

Existing customers are easier to track, easier to segment, and more accessible to your business than new customers, as they have interacted with your brand before. Segmenting your customers helps you get more from your customer’s metadata, so you can work smarter, not harder, at catching the eye of your […]

Programmatic Advertising

How to Market Your Cannabis Brand with a Co-Marketing Ad Campaign

What are Co-Marketing Ad Campaigns? Co-marketing, also sometimes called partner marketing, refers to two brands that develop a marketing campaign advertising them both. The brands work together to create a campaign that highlights both companies’ offerings in a new and fresh way. At MediaJel, we specialize in programmatic advertising; this […]

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Programmatic Advertising

Weedmaps Alternatives to Attract New Customers to your Cannabis Store

What is Weedmaps? Weedmap’s notoriety comes from its “Yelp”-like appeal, serving as a hosting site for dispensaries to promote themselves and be rated by customers. In essence, it functions as a marketplace for customers, Weedmaps is a great resource for businesses in the cannabis space and a great way to […]

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