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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

Programmatic Advertising  |  Regulated Advertising

Empowering Regulated Industries with Self-Service DSP

Navigating Industry-Specific Compliance in Advertising for Regulated Industries Regulated industries grapple with distinct challenges in digital advertising rooted in compliance, regulatory constraints, and the necessity for precision. According to ActOn, “Pharmaceutical companies are strictly monitored by the US government in what they can say and when they can say it. […]

Digital Marketing  |  Programmatic Advertising  |  Regulated Advertising

Choosing the Right White-label Programmatic Advertising Partner

Understanding White Labeling in Programmatic Advertising Programmatic advertising is an automated and data-driven approach to buying and placing digital ads. Agencies can deliver incredible results to their clients using white label programmatic advertising because ad tech platforms built for cannabis and other regulated industries use precise targeting and automation to […]

Digital Marketing  |  Programmatic Advertising

CTV vs OTT Advertising – A Comprehensive Comparison

What is CTV/OTT?  You may have noticed your audiences migrating from network television to digital platforms via internet-connected TVs and mobile devices. These days, consumers prefer visual storytelling. Meanwhile, advertisers must continue to leverage data to boost campaign efficiency. These combined market forces drive the popularity of Over-The-Top (OTT) and […]

Cannabis Landing Pages
Digital Marketing  |  Geo-Advertising  |  Programmatic Advertising

Mastering Cannabis Landing Pages: Tips to Increase Conversion Rates for Programmatic Display Ads

Developing a cannabis landing page design that resonates, engages, and guides digital ad visitors to meaningful action isn’t just a skill; it’s your passport to online marketing victory. Whether you’re on a mission to skyrocket sales, capture prime leads, or flaunt your star product, the prowess of a finely tuned landing page can turn aspirations into reality.


Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Programmatic Advertising

Cracking the Code: How The Programmatic Ad Exchange Delivers Personalized Ads

Discover the inner workings of the cannabis programmatic ad exchange and how it revolutionizes digital advertising. From real-time bidding to personalized targeting, dive into this automated marketplace that connects advertisers, publishers, and users. Unveil the power behind tailored ads and the data-driven insights driving the future of advertising. Explore the blog now!

Digital Marketing  |  Programmatic Advertising

Gamers & Cannabis: How to Market Your Cannabis Business to a Growing Consumer Demographic

Why Market to Gamers? Gaming has become more popular than ever in recent years- and on net, gamers are some of cannabis’s biggest fans. Since the start of the pandemic, both the number of gamers out there and the number of gamers that participate in cannabis consumption have grown exponentially. […]

Programmatic Advertising  |  Tips

The Secrets for Targeting Tourists with Your Dispensary Ads

How to Use Programmatic Advertising to Your Advantage Programmatic advertising is one of the most effective ways to market to tourists because it allows you to narrow your target demographic to the audiences you want to attract. Securing ads in this way will enable you to get the best prices […]

Programmatic Advertising  |  SEO

7 Cannabis Retargeting Strategies for Boosting Sales to Existing Customers

Cannabis Programmatic Advertising: Keep Your Business Fresh on Customer Minds Cannabis programmatic advertising continuously targets and delivers relevant ads to audiences based on their behavior and interests. Programmatic advertising offers many benefits, but ultimately, it helps you be specific about who you target with your geo-targeted display ads, keeps costs […]

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