Insights for better planning, smarter execution, and faster growth
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Marijuana Digital Marketing: Google Ads We’ll start with a disclaimer: “Google Ads” aren’t really a kind of ad. But while every search engine shows ads to generate revenue, because Google absolutely dominates the search engine industry—currently representing roughly 92% of market share—we tend to focus our main efforts there. These […]
Cannabis YouTube Advertising: The Basics YouTube’s change of heart couldn’t come at a better time for dispensaries. With some sources estimating that by 2022 digital videos will account for the vast majority of all internet traffic, those businesses that can make the leap from static to video ads will be […]
Acquired a New Dispensary Location? Start By Getting Back to Basics Opening any new business is challenging. Of course, you already know that through your own hard-won experience. But what you might not know is that while gaining a new location—whether by merger or acquisition—might sound like a shortcut to […]
From slogans like “Eat like a king, not like a clown,” to the “McWhopper,” Burger King has a long and storied history of using advertising to troll McDonald’s. To explore the basics of how geofencing works, let’s look back at one of the greatest location-based smackdowns performed in the name […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Creating a Local Dispensary Marketing Plan: Branding We’ve written a good deal about dispensary business plans before, about how they’re the formative documents that help guide all business decisions relating to the enterprise. Similarly, a business’s brand identity is the formational document that guides all its consumer-facing operations and actions. […]
How Apple’s Changes Affect Marketing Tracking: The Backstory In large part, the backend changes to Apple’s iOS 14 are a response to the ever-evolving field of data privacy laws. The European Union’s General Data Protection Regulation (GDPR), implemented some three years ago, is self-described as the “toughest privacy and security […]
What Medical Dispensaries Need to Know about HIPAA: The Backstory When HIPAA was enacted, the internet was still relatively new. But it was clear to lawmakers that with the possibility of instantaneous sharing of medical files and other personal information, some protections were going to need to be enacted. As […]
Business Plan Market Research: Understanding the Cannabis Industry Landscape The legal cannabis industry is a huge and fast-growing industry in the United States, currently valued at roughly $24 billion. It’s big, it’s fast-moving, and with whispers about federal legalization bubbling up with increasing frequency, there are few signs that this […]