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Expert advice on cannabis digital marketing, geo-advertising,
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Geofencing and Retargeting
Regulated Advertising

Geofencing: That Time Burger King Used Location Data to Eat McDonald’s’ Lunch

From slogans like “Eat like a king, not like a clown,” to the “McWhopper,” Burger King has a long and storied history of using advertising to troll McDonald’s. To explore the basics of how geofencing works, let’s look back at one of the greatest location-based smackdowns performed in the name […]

Digital Marketing  |  Regulated Advertising

How to Create Location-Specific Marketing Plans for Your Different Dispensaries

Creating a Local Dispensary Marketing Plan: Branding We’ve written a good deal about dispensary business plans before, about how they’re the formative documents that help guide all business decisions relating to the enterprise. Similarly, a business’s brand identity is the formational document that guides all its consumer-facing operations and actions. […]

Apple Changes Marketing
Digital Marketing  |  Mobile Marketing  |  Regulated Advertising

How Recent Facebook/Apple Changes Will Affect Your Marketing Tracking

How Apple’s Changes Affect Marketing Tracking: The Backstory In large part, the backend changes to Apple’s iOS 14 are a response to the ever-evolving field of data privacy laws. The European Union’s General Data Protection Regulation (GDPR), implemented some three years ago, is self-described as the “toughest privacy and security […]

Regulated Advertising  |  Tips

Keep It Secret, Keep It Safe: What Medical Dispensaries Need to Know about HIPAA

What Medical Dispensaries Need to Know about HIPAA: The Backstory When HIPAA was enacted, the internet was still relatively new. But it was clear to lawmakers that with the possibility of instantaneous sharing of medical files and other personal information, some protections were going to need to be enacted. As […]


Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Regulated Advertising  |  Tips

How to Do Market Research for Your Business Plan

Business Plan Market Research: Understanding the Cannabis Industry Landscape The legal cannabis industry is a huge and fast-growing industry in the United States, currently valued at roughly $24 billion. It’s big, it’s fast-moving, and with whispers about federal legalization bubbling up with increasing frequency, there are few signs that this […]

Loyalty Program Enrollment
Digital Marketing  |  Regulated Advertising  |  Tips

Making It Big: 7 Ways to Use Deals to Increase Your Loyalty Program Enrollment

Loyalty Building: What Rewards Are Most Popular? Cards on the Table: It may seem old-fashioned in the digital age, but punchcards remain among the most popular offerings for loyalty programs. Of course, the cards themselves aren’t the actual offering; it’s the “buy ___ get 1 free” promise that’s the real […]

Digital Marketing  |  Regulated Advertising  |  SMS  |  Social Media Marketing  |  Tips  |  Website Strategy

Supercharge Your Sales: Tips & Tricks for Selling Cannabis Online

Selling Cannabis Online: Maximizing Your Menu If online menus were a once flashy add-on, today they’re something much more vital: A constantly updated, trustworthy, and accurate representation of your dispensary stock. Anyone who’s ever had to manage an angry customer who’d driven to your dispensary only to find his or […]

Regulated Advertising  |  Tips

What Are the 25 Most Recognizable Cannabis Brands (& How Do You Join Them?)

25 Most Recognizable Cannabis Brands: Branding Let’s begin by focusing on the topic of branding. Why? Much more than simply establishing the look of a consumer good, branding uses the language of design and art direction to instantly tell a story about a given product and the company that produced […]

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