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Expert advice on cannabis digital marketing, geo-advertising,
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Opening a Dispensary in Michigan
Regulated Advertising  |  Tips

How to Open a Dispensary in Michigan

How to Open a Dispensary in MI: Licensing and Permitting With a population of roughly 10,000,000, Michigan is the nation’s 4th-largest cannabis market. Some estimates suggest that by 2022, the state’s regulated cannabis market could be worth some $1.4 billion. Naturally, that means there’s a great deal of scrutiny paid […]

Opening a Dispensary in California
Regulated Advertising  |  Tips

How to Open a Dispensary in California

How to Open a Dispensary in California: Licensing and Permitting With a population of just under 40,000,000, California is the world’s largest cannabis market. But that’s not to suggest it’s a free-for-all. Not only does the state impose strict licensing and permitting rules, but many municipalities outlaw the sale of […]

Digital Marketing  |  Regulated Advertising  |  Social Media Marketing  |  Tips

Cannabis Influencers: Who They Are (and Why You Need Them On Your Side)

Cannabis Influencers: A Valuable Investment or Not? In our experience, cannabis influencers are much more than a marketing fad. Even outside the cannabis sphere, a whopping 92% of consumers trust recommendations from friends and family over advertisements. And in the world of cannabis, insider knowledge and word of mouth carry […]

Content Marketing  |  Digital Marketing  |  Regulated Advertising  |  Social Media Marketing

Going Social: Should You Make a Dispensary TikTok Account?

TikTok Marketing: The Landscape In case you’re not familiar with the app, TikTok is a platform that allows users to create and share short videos. The bulk of the content consists of users lip-syncing and dancing to songs, of which there is a massive database (more on this in a […]


Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Content Marketing  |  Digital Marketing  |  Regulated Advertising  |  Video Marketing

Virtual Events Your Dispensary Should Hold Right Now

Medical Dispensary Virtual Events How to Get Your MMJ Card Yes, there are blog posts and how-to sites out there sharing how to get your MMJ card, but many patients still turn to dispensaries with questions. Why not make it easy for them by hosting a virtual event that walks […]

Digital Marketing  |  Regulated Advertising

Maturation of the Cannabis Market: Concentrate Sales Made a Huge Leap in 2020

Cannabis by the Numbers: Concentrate Sales Up 40% in 2020 From the very start, 2020 was a confusing year. With the recognition that much of the global economy was going to screech to an abrupt halt, many dispensary owner/operators prepared for the worst. But as a growing number of legislators […]

Dispensary TV menus
Regulated Advertising  |  Tips

Dispensary Design 101: Do You Need TV Menus?

Cannabis Dispensary TV Menus: Utility Vs. Vibe Dispensary design is a highly specialized field, with a host of very specific concerns. (And that’s without a global pandemic to content with; click here to learn how a multistate operator has been navigating the waves.) Will a TV menu support your core […]

Regulated Advertising  |  Tips

Should You Franchise Your Dispensary? Pros and Cons

Should You Franchise Your Dispensary? The Backstory Although franchising has a history dating back hundreds of years—many of the colonies and expeditions to the New World were undertaken by franchisees of the Dutch and English crowns—the modern story of the franchise really takes off in the post-WWII United States, when […]

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