MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
What is SEO? Short for “search engine optimization,” SEO is all about getting your website to rank higher on Google and other search engines so that you can get more organic traffic to your website. Because search engines want to provide users with helpful, relevant search results, by optimizing your […]
Marijuana Business Plan: How the Legal Landscape Supports Digital Campaigns One of the most important facets of entering the sphere of cannabis marketing is knowing the laws governing how you advertise a cannabis business. Because of cannabis’ complicated legal status, the statues vary state-by-state, often from municipality to municipality. Traditional […]
How Does Mobile Geo-Targeting Work? Geo-advertising, also known as geo and geoframing, allows us to draw a virtual geographic boundary around relevant businesses, competitor locations, and delivery zones, identifying mobile devices by latitude/longitude with a radius. We can then utilize this data to serve mobile ads to individuals visiting these […]
Handling Multi-State COVID Regulations Because our client is partially headquartered in NY, the initial epicenter of the coronavirus outbreak on the East Coast, they were quick to start pulling together a plan. Their main concern was ensuring that patients would still have access to medical cannabis in all of the […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
What Is CAN-SPAM? The CAN-SPAM Act is a piece of federal legislation that regulates how businesses send commercial messages to individuals. This legislation was conceived in direct response to the growing number of public complaints over spam emails. The law is focused on commercial mail, and does not include transactional […]
Cannabis and Social Justice: Pennsylvania Fast-Tracks Pot Pardons If the move towards cannabis reform predates this year’s historic protests against police brutality and justice system overreach, the groundswell of public support certainly lends the movement urgency. Amidst the broadening recognition among whites that persons of color have been disproportionately targeted […]
Offer Special Deals for Opting In The best way to get customers to sign up for your SMS list is by directly offering them something in return. Offering deals, coupons, and other special offers to customers who are willing to sign up is one way of boosting your subscriber numbers. […]
What Is CASL? This piece of anti-spam legislation regulates all electronic messages that organizations send in relation to commercial activity. The most important part of CASL is a provision requiring businesses to obtain and document consent before sending commercial communications such as texts and emails to Canadians. Remember that this […]
