MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
US Data Compliance Laws HIPAA The Health Insurance Portability and Accounting Act governs the collection and use of protected health information. And if you’re a medical dispensary or serve patients, you need to abide by it. According to the CDC, to be compliant, you must: Ensure the confidentiality, integrity, and […]
Dispensary Marketing Tips to Boost Your Bottom Line Identify Your Target Audience Of course, for any marketing to appeal to your demographic, you have to know who your target audience is. And while this may sound simple—who doesn’t like cannabis?—it can actually be a little difficult for some businesses to […]
Over time, the landscape has become more crowded. This means that instead of seeing a high click-thru rate (CTR) and a low cost per acquisition (CPA) as we saw initially when we launched this product, we saw the returns diminishing and the costs rising. Thanks to our PPC master, who […]
What is Marijuana Delivery Service Marketing? Because dispensaries and marijuana delivery services are limited in how they can advertise (and because these regulations vary by jurisdiction), the most effective marketing for these types of businesses is digital marketing. Under the digital marketing umbrella, there is a variety of high-ROI tactics […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Cannabis Dispensary Delivery and Express Pickup: State-by-State Legality If you’re not already set up for online ordering, it’s a must. In “normal” times—that is, before a couple of weeks ago—online ordering was one of several important factors for customers deciding which cannabis dispensaries to frequent. Now, in the age of […]
Cannabis and Coronavirus: Virus Sparking an 80% Jump In Sales? Compared with the previous week, sales at Ontario’s government-owned online cannabis store jumped a mind-boggling 80%. While it’s likely that much of the jump can be attributed to some recent price corrections designed to make the store more competitive, the […]
Keep Your Business Clean Maintaining a clean physical plant should be second nature for any responsible dispensary operator, but in the current environment it takes on vital importance. In addition to regularly disinfecting high-touch and high-traffic spots such as doorknobs, PIN pads, and countertops, employees should be disinfecting every single […]
Cannabis Trends: Seniors are the Fast-Growing Demographic in Cannabis Let’s start by breaking down that recent study. First published in the Journal of the American Medical Association, it points out a sharp rise in cannabis use by seniors. While fewer than half a percent of seniors reported using cannabis in […]
