MEDIAJEL BLOG

Insights for better planning, smarter execution, and faster growth

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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

Optimizing Dispensary Operations
Digital Marketing  |  Tips

The Role of Martech in Optimizing Dispensary Operations

In the rapidly evolving cannabis industry, optimizing dispensary operations has become a critical success factor. As the market grows, dispensaries are faced with the challenge of standing out amongst a sea of competitors while also managing their operations with increasing efficiency.

Cannabis Landing Pages
Digital Marketing  |  Geo-Advertising  |  Programmatic Advertising

Mastering Cannabis Landing Pages: Tips to Increase Conversion Rates for Programmatic Display Ads

Developing a cannabis landing page design that resonates, engages, and guides digital ad visitors to meaningful action isn’t just a skill; it’s your passport to online marketing victory. Whether you’re on a mission to skyrocket sales, capture prime leads, or flaunt your star product, the prowess of a finely tuned landing page can turn aspirations into reality.

Programmatic Advertising

Cracking the Code: How The Programmatic Ad Exchange Delivers Personalized Ads

Discover the inner workings of the cannabis programmatic ad exchange and how it revolutionizes digital advertising. From real-time bidding to personalized targeting, dive into this automated marketplace that connects advertisers, publishers, and users. Unveil the power behind tailored ads and the data-driven insights driving the future of advertising. Explore the blog now!

Social Media Marketing

Navigating Twitter’s New Cannabis and CBD Advertising Policy

Twitter announces cannabis and CBD advertising policy update allowing cannabis companies to advertise on Twitter. Find out what this means for your cannabis social media marketing strategy and how to launch cannabis ads on Twitter.

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Cannabis Identity Matching Programmatic Advertising
Digital Marketing

Cannabis Identity Resolution and The Customer Journey

If you work in the digital marketing space, you are no doubt recalibrating your marketing strategies to navigate the sea of data privacy laws and prepare for the loss of the third-party cookie. This is a huge deal for marketers across all industries – and cannabis is no exception. This post will look at the available cookie-less attribution methods so marketers don’t lose precious data tracking insights into consumer preferences and on-site behaviors. 

Cannabis Behavioral and Contextual Targeting
Digital Marketing

Cannabis Advertising 101: Understanding Contextual vs. Behavioral Ad Targeting

Interested in learning how and when to use behavioral and contextual programmatic targeting for your cannabis advertising campaigns? We’re breaking down what each targeting option is, how it is used, and the benefits of each so you can target each ad campaign to the most applicable audiences. Here’s everything you need to know about contextual vs. behavioral targeting for your cannabis ads.

Cannabis Consumer Data
Digital Marketing  |  Regulated Advertising

How to use Cannabis Consumer Data to Nail Niche Audiences with Highly Targeted Advertising Campaigns

As more cannabis-curious people flock to take advantage of cannabis, businesses, dispensaries, and brand owners can use the “cannabis gold rush” to market to customers in ways that the competition is not. But, first, it all starts with knowing your customers.

Top Cannabis Drinks and CBD Beverages for 2022
Insights

Flavor of Summer: Top Cannabis Drinks and CBD Beverages

Learn more about the budding cannabis and CBD beverage industry with the industry’s top cannabis and CBD drinks!

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

media Center

Catch up on the latest happenings and press releases about MediaJel – our company, our solutions, and our partners as well as innovations in digital marketing and programmatic ad tech for regulated markets and the cannabis industry.
Questions about MediaJel or where we see this awesome industry heading next? Reach out to our team at mediarelations@mediajel.com.
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media resources for cannabis business
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