WELCOME TO THE MEDIAJEL BLOGS

Grow faster – and smarter – with fresh perspectives on executing effective martech solutions and digital marketing campaigns for your cannabis business.

DON’T GET LOST IN THE WEEDS

Confused and challenged by hard-to-follow technology jargon, digital double-talk, and inconsistent advertising regulations? Or are you simply curious about where to begin with digital marketing? We’ve got you covered.

We designed this library of cannabis business resources to help you explore how digital marketing and programmatic advertising can help you identify ideal targets, expand audiences, convert prospects into raving customers, and drive compliant, brand-safe digital ad campaigns.

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Dispensary shopping cart abandonment
Digital Marketing  |  Tips

How Dispensary Shopping Cart Abandonment Impacts Your Bottom Line

Dispensary Shopping Cart Abandonment: Why Do Shoppers Abandon Carts? Even in the brick-and-mortar world, abandoned carts are an issue, if a tiny one (analysts estimate that real-world shoppers ditch 1% – 2% of carts). But to understand why it happens so often in the virtual shopping world, we have to […]

Dispensary Clubhouse
Social Media Marketing

Listen, Learn, Share: What to Talk About on Your Dispensary Clubhouse Account

How to Use Your Dispensary Clubhouse Account: Listen and Learn If you’re just getting the hang of your dispensary Clubhouse account, devote the first few weeks to learning the lay of the land. Begin by creating a compelling profile for your account, one that showcases your brand identity, strengths, and […]

Content Marketing  |  Digital Marketing  |  Mobile Marketing  |  Regulated Advertising  |  SEO  |  Tips  |  Website Strategy

Tools of the Dispensary Trade: Tips & Tricks for Selling Marijuana Online

Selling Cannabis Online: Would You Like to See a Menu? As with all aspects of retail, understanding the finer points of selling marijuana online involve putting yourself in the customer’s shoes. Just as you wouldn’t visit a restaurant with an out-of-date or hard-to-read menu, you probably wouldn’t visit a dispensary […]

Insights  |  Tips

Cannabis Mergers & Acquisitions: How to Prepare, Survive, and Thrive

Cannabis Mergers & Acquisitions: Fundamentals of the Process Legally speaking, a merger is the combination of two business entities into one, whereas an acquisition involves a company taking ownership of another company’s stock, equity, or assets. Together, they’re two of the primary ways acquiring businesses can gain market share in […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Content Marketing  |  Digital Marketing  |  SEO  |  Tips  |  Website Strategy

Marijuana Advertising Network: Your Gateway to Millions of Cannabis Users

Marijuana Advertising Network: Background of Ad Networks As we alluded to earlier, an advertising network—or “ad network”—is a business that helps advertisers find publishers to run their ads. Scholars of digital marketing generally name DoubleClick, founded in 1996 by two partners, as one of the first successful advertising networks. Some […]

Digital Marketing  |  Google Ads  |  Video Marketing  |  Website Strategy

How to Get More Online Orders with Dispensary Digital Advertising

How to Drive Online Orders with Dispensary Digital Advertising: Display Ads Google isn’t the only name in town when it comes to search engines, but with a whopping 92% of the market share, it might as well be. And among Google’s digital ad platform offerings, one of the principal ones […]

Medical Marijuana Marketing
Digital Marketing  |  SEO  |  Tips  |  Website Strategy

Medical Marijuana Marketing Basics: Finding Your Target Audience

Medical Marijuana Marketing: Tools to Identify Your Target Audience All successful endeavors—whether they’re business ventures or personal quests—begin with a moment of clarity. And if you’re in the process of identifying and marketing to an audience, being specific tends to be far more effective than trying—and failing—to be everything to […]

Marijuana Digital Marketing
Digital Marketing  |  Google Ads  |  Regulated Advertising  |  SEO

Marijuana Digital Marketing: 3 Tools To Get Your Dispensary Noticed

Marijuana Digital Marketing: Google Ads We’ll start with a disclaimer: “Google Ads” aren’t really a kind of ad. But while every search engine shows ads to generate revenue, because Google absolutely dominates the search engine industry—currently representing roughly 92% of market share—we tend to focus our main efforts there. These […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

media Center

Catch up on the latest happenings and press releases about MediaJel – our company, our solutions, and our partners as well as innovations in digital marketing and programmatic ad tech for regulated markets and the cannabis industry.
Questions about MediaJel or where we see this awesome industry heading next? Reach out to our team at mediarelations@mediajel.com.
We’d love to share our story!

media resources for cannabis business