MEDIAJEL BLOG

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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

Digital Marketing

Cannabis CTV Advertising: The Future of Advertising for Cannabis Businesses

Currently, 82% of U.S. households have at least one internet-connected TV device. With our interaction with television changing and becoming more internet-driven, cannabis marketers will also have to adapt and expand their media mix.

Mobile Marketing

How Mobile Advertising IDs (MAIDs) Help Your Cannabis Marketing Dollars Go Further

What are Cannabis MAIDs? MAIDs, or mobile advertising IDs, are a unique string of digits assigned to a mobile phone. Cannabis Mobile Advertising Ids are used to track location based data and can be connected to hashed emails and IP addresses to link mobile habits to digital, and in-store behavior […]

Cannabis Regulations  |  Tips

How to Transition Your Dispensary Marketing from Medical to Adult Use

States that allow adult-use cannabis see about $37.5 million more in revenue than medical only cannabis states. In NJ’s first day of adult-use sales, gross sales at the 13 dispensaries were almost $1.9 million. Does your marketing strategy include the opportunity this recreational use market provides?  Read on for how […]

Digital Marketing  |  Programmatic Advertising

Gamers & Cannabis: How to Market Your Cannabis Business to a Growing Consumer Demographic

Why Market to Gamers? Gaming has become more popular than ever in recent years- and on net, gamers are some of cannabis’s biggest fans. Since the start of the pandemic, both the number of gamers out there and the number of gamers that participate in cannabis consumption have grown exponentially. […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Insights

Most Influential Women in Cannabis

Hatshepsut and the Legacy of Cannabis in Ancient Egypt Hatshepsut was one of the few female pharaohs to live in ancient Egypt, and by all accounts, one of the most successful. Though she lived over 1500 years before Christ, Hatshepsut was a truly modern woman- making public works programs and […]

Programmatic Advertising  |  Tips

The Secrets for Targeting Tourists with Your Dispensary Ads

How to Use Programmatic Advertising to Your Advantage Programmatic advertising is one of the most effective ways to market to tourists because it allows you to narrow your target demographic to the audiences you want to attract. Securing ads in this way will enable you to get the best prices […]

Digital Marketing

Getting Creative with CBD: 3 Must-Have Strategies to Market Your CBD Brand

Get Familiar with Your Fan Base One of the most common misconceptions about marketing is that successful marketing strategies are forged from a “trial and error” process. In fact, data is the most important foundation for your marketing strategy, and as a business owner, data is most definitely your friend. […]

Programmatic Advertising  |  SEO

7 Cannabis Retargeting Strategies for Boosting Sales to Existing Customers

Cannabis Programmatic Advertising: Keep Your Business Fresh on Customer Minds Cannabis programmatic advertising continuously targets and delivers relevant ads to audiences based on their behavior and interests. Programmatic advertising offers many benefits, but ultimately, it helps you be specific about who you target with your geo-targeted display ads, keeps costs […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

media Center

Catch up on the latest happenings and press releases about MediaJel – our company, our solutions, and our partners as well as innovations in digital marketing and programmatic ad tech for regulated markets and the cannabis industry.
Questions about MediaJel or where we see this awesome industry heading next? Reach out to our team at mediarelations@mediajel.com.
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