MEDIAJEL BLOG

Insights for better planning, smarter execution, and faster growth

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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

Programmatic Advertising

Why Is It Important to Market to Existing Customers?

Existing customers are easier to track, easier to segment, and more accessible to your business than new customers, as they have interacted with your brand before. Segmenting your customers helps you get more from your customer’s metadata, so you can work smarter, not harder, at catching the eye of your […]

Programmatic Advertising

How to Market Your Cannabis Brand with a Co-Marketing Ad Campaign

What are Co-Marketing Ad Campaigns? Co-marketing, also sometimes called partner marketing, refers to two brands that develop a marketing campaign advertising them both. The brands work together to create a campaign that highlights both companies’ offerings in a new and fresh way. At MediaJel, we specialize in programmatic advertising; this […]

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Programmatic Advertising

Weedmaps Alternatives to Attract New Customers to your Cannabis Store

What is Weedmaps? Weedmap’s notoriety comes from its “Yelp”-like appeal, serving as a hosting site for dispensaries to promote themselves and be rated by customers. In essence, it functions as a marketplace for customers, Weedmaps is a great resource for businesses in the cannabis space and a great way to […]

Insights  |  Tips

Cannabis Brands Designed to Enhance User Experience (UX)

What UX Designers do goes Beyond UI Design “User Experience Design” is often used interchangeably with terms such as “User Interface Design” and “Usability”. However, while usability and user interface (UI) design are important aspects of UX design, they are subsets of it – UX design covers a vast array […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Insights  |  Tips

How To Retain and Create Happy Customers with Cannabis Dispensary Rewards

Benefits of Cannabis Dispensary Rewards There are many benefits to offering cannabis dispensary rewards. Cannabis dispensary rewards have been shown to increase sales, which is a primary driver for many dispensaries to implement marijuana rewards. In addition, dispensary rewards assist in strengthening the bond between the dispensary and customer. Customers […]

Tips  |  Website Strategy

Start Selling Online with Dispensary eCommerce Software

What to Look For in a Dispensary eCommerce Software Solution If you’re looking to offering online sales for cannabis, make sure your software or platform has the following features: Easy to Shop When it comes to online sales, simplicity matters. Visitors to your eCommerce site should be able to easily […]

Digital Marketing

Marketing Under the Canadian Cannabis Act

Canadian Cannabis Sale Restrictions Aficionados can purchase up to 30 grams of dried flower or its equivalent and can even grow up to 4 plants in the privacy of their homes. Here’s what the government considers equivalent for 1 gram of dried cannabis: 70 grams of liquid product 15 grams […]

Digital Marketing

Banned! Google Removes Anonymous Reviews

Google Removes Anonymous Reviews – Is This a Good Thing? How could removing anonymous reviews be a good thing? For one, positive anonymous reviews are discounted by consumers. If you’re not willing to back your review with your name, how credible can it be? Secondly, while consumers may discount the […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

media Center

Catch up on the latest happenings and press releases about MediaJel – our company, our solutions, and our partners as well as innovations in digital marketing and programmatic ad tech for regulated markets and the cannabis industry.
Questions about MediaJel or where we see this awesome industry heading next? Reach out to our team at mediarelations@mediajel.com.
We’d love to share our story!

media resources for cannabis business
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