WELCOME TO THE MEDIAJEL BLOGS

Grow faster – and smarter – with fresh perspectives on executing effective martech solutions and digital marketing campaigns for your cannabis business.

DON’T GET LOST IN THE WEEDS

Confused and challenged by hard-to-follow technology jargon, digital double-talk, and inconsistent advertising regulations? Or are you simply curious about where to begin with digital marketing? We’ve got you covered.

We designed this library of cannabis business resources to help you explore how digital marketing and programmatic advertising can help you identify ideal targets, expand audiences, convert prospects into raving customers, and drive compliant, brand-safe digital ad campaigns.

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Digital Marketing  |  Tips

Cannabis Industry Recap: Where the Market Stands

Cannabis Industry Recap: 18 Rec States Right now, 18 states have legalized recreational cannabis, though they haven’t all started adult-use sales with several more in talks to legalize. Over 30 states allow some form of medical marijuana. Now, despite legalization, there are of course a variety of restrictions. For example, […]

Digital Marketing  |  SEO  |  Tips

Creative Inspiration: The Best Recent Cannabis Ads and Campaigns

Exciting Cannabis Ads and Campaigns The New Normal, MedMen Directed by Academy Award-winning director Spike Jonze, this two-minute short takes on a Smithsonian-style journey from President George Washington’s hemp farm to the hard realities of the present-day War on Drugs, and ending in a quietly uplifting celebration of both how […]

Digital Marketing  |  Reputation  |  Tips  |  Website Strategy

Tricks of the Dispensary Trade: Cannabis Sales You Should Be Running

Cannabis Sales: “Percentage Off” Sales Simple to implement and simple to understand, the “xx% off” sale is considered by many analysts to be overall the most popular type of retail sale. Quoted in an interview on vendhq.com, Mike Catania, CTO of PromotionCode.org puts it simply: “Storewide percentage discounts typically work […]

Cannabis Youtube Advertising
Content Marketing  |  Digital Marketing  |  Mobile Marketing  |  Regulated Advertising  |  Tips

Leveraging the Power of Video: Cannabis YouTube Advertising

Cannabis YouTube Advertising: The Basics YouTube’s change of heart couldn’t come at a better time for dispensaries. With some sources estimating that by 2022 digital videos will account for the vast majority of all internet traffic, those businesses that can make the leap from static to video ads will be […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Marketing 101
Insights  |  Tips

Marketing 101

In a modern industry like cannabis marketing, AdTech acronyms are a useful tool.

abstract of connected computers
Insights  |  Tips

Regulated Advertising

The precision and reliability by which you can accurately geofence your marijuana advertising is a critical measure of compliant cannabis advertising.

hemp plants growing
Insights  |  Tips

MarTech

You’re browsing your favorite cooking blog for recipes when seemingly out of the blue, you run across an ad—maybe a few ads—for the exact crock pot you’ve been eyeing for the last two weeks.

Content Marketing  |  Tips

Cannabis Direct Mailer Advertising: A Secret Weapon in a Restrictive Marketing Environment

Cannabis Direct Mailer Advertising: Beginnings and Evolution Successful advertising depends in large part upon being in the right place, at the right time, with the right message. Once upon a time, direct mailers were one of the very few places where advertisers could collect impressions outside shop signs or banners […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

media Center

Catch up on the latest happenings and press releases about MediaJel – our company, our solutions, and our partners as well as innovations in digital marketing and programmatic ad tech for regulated markets and the cannabis industry.
Questions about MediaJel or where we see this awesome industry heading next? Reach out to our team at mediarelations@mediajel.com.
We’d love to share our story!

media resources for cannabis business