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Live webinars, tutorials, and demos on dispensary advertising, compliance, marketing, SEO, and more.

Programmatic 101: Understanding the Tech, Lingo, Capabilities, and Optimization Tactics

Understanding cannabis programmatic advertising can seem complex, with its own language and compliance demands. But expertise isn't necessary to make a big impact. Our webinar provides practical insights for your industry—cannabis, alcohol, or any other. Learn strategies like dynamic pricing and behavioral targeting that drive conversions and revenue growth. No jargon, just actionable knowledge.

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Customer Lifetime Value: The Exact Formula for Increased ROAS in Cannabis Advertising

Many cannabis businesses prioritize short-term gains over long-term value in their marketing strategies due to challenges like regulatory uncertainty and market competition. However, focusing solely on immediate returns may not guarantee sustained profits. Understanding Customer Lifetime Value (CLV) is crucial. CLV helps identify valuable customer segments, enabling better ROI and more effective marketing. By highlighting the most valuable customer segments over time, CLV assists in making informed decisions. Join us for a discussion on leveraging CLV-based strategies to optimize advertising campaigns and improve customer engagement.

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The Hidden Gem: How 2nd Party Data Can Transform Your Ad Campaigns

Are you still relying solely on first-party data to drive your marketing campaigns? If so, it's time to challenge the status quo and embrace the power of second-party data. Join us for a webinar that will shake up your marketing strategy and show you how to utilize cutting-edge data, analytics, and communication technologies to discover innovative channels for growth, boost sales, captivate audiences, and advertise with precision.

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