Expanding Your Reach: How Lookalike Audiences Amplify Your Marketing
Discover how to create compliant lookalike audiences, select the ideal seed audience, and layer lookalike audiences with other targeting strategies for improved ROAs.
Learn MoreMEDIAJEL WEBINARS
Learn actionable strategies and useful tools, direct from the experts
Webinars
Live webinars, tutorials, and demos on dispensary advertising, compliance, marketing, SEO, and more.
Programmatic 101: Understanding the Tech, Lingo, Capabilities, and Optimization Tactics
Understanding cannabis programmatic advertising can seem complex, with its own language and compliance demands. But expertise isn't necessary to make a big impact. Our webinar provides practical insights for your industry—cannabis, alcohol, or any other. Learn strategies like dynamic pricing and behavioral targeting that drive conversions and revenue growth. No jargon, just actionable knowledge.
Learn MoreCustomer Lifetime Value: The Exact Formula for Increased ROAS in Cannabis Advertising
Many cannabis businesses prioritize short-term gains over long-term value in their marketing strategies due to challenges like regulatory uncertainty and market competition. However, focusing solely on immediate returns may not guarantee sustained profits. Understanding Customer Lifetime Value (CLV) is crucial. CLV helps identify valuable customer segments, enabling better ROI and more effective marketing. By highlighting the most valuable customer segments over time, CLV assists in making informed decisions. Join us for a discussion on leveraging CLV-based strategies to optimize advertising campaigns and improve customer engagement.
Learn MoreThe Hidden Gem: How 2nd Party Data Can Transform Your Ad Campaigns
Are you still relying solely on first-party data to drive your marketing campaigns? If so, it's time to challenge the status quo and embrace the power of second-party data. Join us for a webinar that will shake up your marketing strategy and show you how to utilize cutting-edge data, analytics, and communication technologies to discover innovative channels for growth, boost sales, captivate audiences, and advertise with precision.
Learn MoreHow to Launch Your Cannabis Brand into the Metaverse
Learn how cannabis brands can leverage the metaverse to create meaningful connections with consumer audiences to increase engagement and generate virtual eCommerce opportunities.
Learn MoreFull Funnel Marketing: How to Marry your Cannabis Events with Your Digital Marketing Strategy
Joined by Tara Falk, Founder at Aim & Fire we provide structure and guidance for cannabis brands and retailers to leverage first party data captured at in-person events to support a full funnel digital marketing strategy that builds relationships before, during and after an event.
Learn MoreCha-Ching! Q4 Holiday Marketing Tactics That Make Cannabis Cash Registers Sing with Lisa Buffo
7 cannabis holiday marketing strategies to implement for new customer acquisition, driving purchases during the holiday season, and creating repeat customers that shop all year long.
Learn MoreBringing CMOs and CFOs Together: How Strong C-Suite Relationships Trigger High Growth Cannabis Companies
Cultivate strong working relationships between Finance and Marketing to drive revenue growth for your cannabis company. During this week's webinar we will learn how to enhance your CMO and CFO relationships.
Learn MoreFizzle or Sizzle: How Your Lack of Differentiation Impacts Cannabis Marketing Performance with Brett Puffenbarger
This week we lay cannabis brands on the line and discuss how a truly unique differentiator can amplify your brand’s core DNA and add value in the eyes of consumers.
Learn More
