It’s no secret that cannabis brands and retailers face roadblocks when it comes to marketing. It’s what makes us agile and innovative. We’re constantly creating the future and finding solutions that let us evolve in a rapidly changing landscape.
Listen, we’ve all been there. Sitting in a strategy meeting, a new business pitch, or just around the office, when the conversation turns to three simple letters. You know a lot of business acronyms, but this one, you’ve never heard it in your life.