Walnut Creek, CA. (October 11, 2018) – MediaJel (www.MediaJel.com), a leading advertising marketing platform today announced MeidaJel’s President Aaron Silverman will moderate a panel of experts as they discuss emerging best practices to help cannabis companies learn to harness the power of mobile strategy, precise audience targeting and dynamic creative to effectively and efficiently connect with the audiences they most need to reach.

“Thanks to recent leaps forward in technology, cannabis companies now find themselves at the intersection of mobility, big data and unprecedented insights on their target customers,” said MediaJel CEO Jake Litke, who will also participate in the panel. “As cannabis continues to emerge in the United States and around the world, brands have a unique and timely opportunity to identify and engage the audiences that matter most. Creating these meaningful connections at scale now, will create tomorrow’s industry leaders.”

Panelists will discuss how cannabis brands and retailers can:

  •  Utilize customer behavioral data to understand the mobile user’s nature and intent
  •  Identify the audiences most likely to respond well to their products and services
  • Build advertising and mobile marketing campaigns to connect with cannabis customers who were previously unreachable
  •  Measure the impact of their efforts to ensure ongoing improvement

“It is a great time for cannabis businesses to have access to these modern advertising tools and mainstream audiences,” said Silverman. “It is never going to be more cost effective to establish brand awareness in the cannabis industry than it is today.

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About MediaJel:
Always driven by data, MediaJel offers brands a one-stop shop for strategy, precise audience targeting, beautiful creative and customer conversion for marketers. A Bay Area ad agency, MediaJel thrives at the intersection of content, brand innovation, experience design, measurement, and AI technology. MediaJel employs its proprietary tools to help brands precisely geo-locate the exact people they want to reach, interpret behavior, find qualified audiences and begin meaningful conversations. For more information, visit www.MediaJel.com.

About New West Summit:
The New West Summit is the first conference of its kind, bringing together all the top players at the forefront of game-changing, disruptive developments in technology, investment and media within the cannabis space. The Summit offers attendees over 100 exhibitors, 50 panels, and 150 speakers, everyone from international entrepreneurs, thought leaders, top-level investors, and innovative brand developers and creators. The Summit also offers attendees an investment symposium and career fair, as well as live music and entertainment throughout.