Expanding Your Reach: How Lookalike Audiences Amplify Your Marketing
Discover how to create compliant lookalike audiences, select the ideal seed audience, and layer lookalike audiences with other targeting strategies for improved ROAs.
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Learn actionable strategies and useful tools, direct from the experts
Webinars
Live webinars, tutorials, and demos on dispensary advertising, compliance, marketing, SEO, and more.
Programmatic 101: Understanding the Tech, Lingo, Capabilities, and Optimization Tactics
Understanding cannabis programmatic advertising can seem complex, with its own language and compliance demands. But expertise isn't necessary to make a big impact. Our webinar provides practical insights for your industry—cannabis, alcohol, or any other. Learn strategies like dynamic pricing and behavioral targeting that drive conversions and revenue growth. No jargon, just actionable knowledge.
Learn MoreYou Already Own The Data! Learn How First-Party Data Lowers Customer Acquisition Costs and Increases Retention
The secrets to customer acquisition and retention can be unlocked with first-party data. Collected directly from your users, this data is a treasure trove of information—it’s reliable, accurate, and uniquely tailored to your business. For cannabis companies, leveraging first-party data means
Learn MoreCustomer Lifetime Value: The Exact Formula for Increased ROAS in Cannabis Advertising
Many cannabis businesses prioritize short-term gains over long-term value in their marketing strategies due to challenges like regulatory uncertainty and market competition. However, focusing solely on immediate returns may not guarantee sustained profits. Understanding Customer Lifetime Value (CLV) is crucial. CLV helps identify valuable customer segments, enabling better ROI and more effective marketing. By highlighting the most valuable customer segments over time, CLV assists in making informed decisions. Join us for a discussion on leveraging CLV-based strategies to optimize advertising campaigns and improve customer engagement.
Learn MoreHarnessing Geo-Targeted Ad Technology for Location-Based Cannabis Marketing
Unlock the power of location-based targeting in the cannabis industry. Learn cutting-edge strategies like geofencing, geoframing, and radius targeting to deliver personalized messages and boost both long-term and short-term revenue.
Learn MorePuff, Puff, Post: Cannabis Direct Mail Tactics for Customer Acquisition
Learn how to hyper-target 21+ cannabis consumers with direct mail and digital touchpoints and uncover the secrets for designing compelling creatives, tracking campaign touchpoints, and monetizing your first-party data.
Learn MoreUnlocking Competitive Advantage Through Data Analytics and Customer Data Enrichment
Stay ahead of the competition in today's data-driven landscape. This webinar covers crucial topics like CRM data enrichment, selecting reliable data enrichment companies, and implementing data analytics to elevate customer experiences in regulated industries such as cannabis and alcohol.
Learn MoreHigh Impact Mid-Funnel Marketing Tactics For Cannabis ECommerce Brands
We’re sharing high-impact strategies and key KPIs to optimize your MOF cannabis marketing. Unlock the potential of your cannabis business by mastering middle of the funnel (MOF) marketing strategies that build trust, improve conversion rates, and nurture customer relationships to boost sales and loyalty.
Learn MoreNavigating 3rd Party Data Challenges: Ensuring Quality and Compliance
Data compliance in the cannabis industry doesn't have to be a buzzkill. Join Matt Taverna of Statara Solutions to unlock the secrets of leveraging third-party data for impactful marketing while staying compliant.
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