Insights for better planning, smarter execution, and faster growth
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
How to Drive Online Orders with Dispensary Digital Advertising: Display Ads Google isn’t the only name in town when it comes to search engines, but with a whopping 92% of the market share, it might as well be. And among Google’s digital ad platform offerings, one of the principal ones […]
Marijuana Digital Marketing: Google Ads We’ll start with a disclaimer: “Google Ads” aren’t really a kind of ad. But while every search engine shows ads to generate revenue, because Google absolutely dominates the search engine industry—currently representing roughly 92% of market share—we tend to focus our main efforts there. These […]
Cannabis Digital Marketing: Google PPC Ads You’re already intimate with PPC ads, even if you don’t know it. Any time you do a web search, a number of web pages will display higher in the results because their owners paid for such placement. Depending on the specific search engine, those […]
5 Reasons You Should be Running Cannabis Branded Google Ads: Control the Message Here’s a little-known fact of SEO: While you can (and should!) put serious thought and time into entering the messaging you want to appear in the SEO fields offered by your website platform, the fact is that […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
5 Ways to Grow Your Cannabis Delivery Service: Geo-Targeting We talk a lot about display ads and geo-targeting here at MediaJel. Why? They’re one of the most precise and effective tools at your disposal for finding potential customers where they live, work, and shop. If you’re looking to maximize your […]
3 Ways to Improve Your ROAS: Basic Terms and Expectations At its core, ROAS is the revenue attributable to a specific campaign or channel, divided by the amount spent on that campaign or channel. If you made $100,000 on your $5,000 display ads campaign, your ROAS is $20 for every […]
Remarketing/Retargeting with Mobile Banner Ads and Google Ads “Remarketing” and “retargeting” are similar terms that are often used interchangeably. But while they refer to the same general concept—reaching out to consumers who have interacted with your brand before—there are differences between the two. Let’s begin with retargeting. As you’re well […]
The Cannabis Industry’s First Google Ads AI Our team of certified Google Ads experts takes our software’s recommendations and pairs it with their own extensive knowledge of dispensary Google Ads to create strategies that increase our clients’ revenue. For example, one of the places our software gathers data is Facebook. […]