Insights for better planning, smarter execution, and faster growth
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
How to Drive Online Orders with Dispensary Digital Advertising: Display Ads Google isn’t the only name in town when it comes to search engines, but with a whopping 92% of the market share, it might as well be. And among Google’s digital ad platform offerings, one of the principal ones […]
Marijuana Digital Marketing: Google Ads We’ll start with a disclaimer: “Google Ads” aren’t really a kind of ad. But while every search engine shows ads to generate revenue, because Google absolutely dominates the search engine industry—currently representing roughly 92% of market share—we tend to focus our main efforts there. These […]
Cannabis Digital Marketing: Google PPC Ads You’re already intimate with PPC ads, even if you don’t know it. Any time you do a web search, a number of web pages will display higher in the results because their owners paid for such placement. Depending on the specific search engine, those […]
3 Ways to Improve Your ROAS: Basic Terms and Expectations At its core, ROAS is the revenue attributable to a specific campaign or channel, divided by the amount spent on that campaign or channel. If you made $100,000 on your $5,000 display ads campaign, your ROAS is $20 for every […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Remarketing/Retargeting with Mobile Banner Ads and Google Ads “Remarketing” and “retargeting” are similar terms that are often used interchangeably. But while they refer to the same general concept—reaching out to consumers who have interacted with your brand before—there are differences between the two. Let’s begin with retargeting. As you’re well […]
The Cannabis Industry’s First Google Ads AI Our team of certified Google Ads experts takes our software’s recommendations and pairs it with their own extensive knowledge of dispensary Google Ads to create strategies that increase our clients’ revenue. For example, one of the places our software gathers data is Facebook. […]
Cannabis Billboard Advertising If you drive down a highway in a state where medical or adult-use cannabis is allowed, you’ll probably come across cannabis billboard advertising at some point. It’s a relatively inexpensive way to reach a large number of people. Unfortunately, it’s not a very targeted way to get […]
Google Ads: Your Dispensary’s Key to Seizing Digital Traffic If there’s one truth about the online space, it’s that most of what we do there goes through Google. With a seemingly impregnable share of worldwide searches now topping 92%, the search platform is the gatekeeper of the net. As such, […]