Insights for better planning, smarter execution, and faster growth
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Words You Should Never Use in Your Cannabis SMS Campaigns First and foremost, you should be 100% sure that everyone you’re texting has actually opted in to receive SMS messages from you. this seem self-evident? It does. Do dispensaries sometimes break this rule, and find that the people who didn’t […]
SMS Messaging: Origins and Effectiveness Believe it or not, text messaging has been around for nearly 30 years. But it’s more recently—and within the matrix of other messaging options—that SMS has come into its own. Compared with emails, content marketing, or other appeals, the strength of SMS marketing lies in […]
Why Was the TCPA Enacted? The digital landscape in 1991 was vastly different from today. Back then, no country had more than 1 internet user 100 people. Today, roughly 88% of Americans use the internet. But that’s not to say that digital technology wasn’t affecting our daily lives. Owing to […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Offer Special Deals for Opting In The best way to get customers to sign up for your SMS list is by directly offering them something in return. Offering deals, coupons, and other special offers to customers who are willing to sign up is one way of boosting your subscriber numbers. […]
Integrate Your Customer Loyalty Program Integrating your loyalty program into your online checkout and retail POS ensures that customers have every opportunity to take advantage of it. By making your program as accessible as possible, you’re giving it the best chance to grow and succeed. Your dispensary’s loyalty rewards program […]
US Data Compliance Laws HIPAA The Health Insurance Portability and Accounting Act governs the collection and use of protected health information. And if you’re a medical dispensary or serve patients, you need to abide by it. According to the CDC, to be compliant, you must: Ensure the confidentiality, integrity, and […]
How to Share COVID-19 Updates Adding a Banner to Your Website Because your dispensary website’s homepage is often the first place customers visit, now’s the time to let them know you’re open for business. While it may not do a ton of favors for the beautiful website design you (or […]