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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

Insights  |  Tips

How To Retain and Create Happy Customers with Cannabis Dispensary Rewards

Benefits of Cannabis Dispensary Rewards There are many benefits to offering cannabis dispensary rewards. Cannabis dispensary rewards have been shown to increase sales, which is a primary driver for many dispensaries to implement marijuana rewards. In addition, dispensary rewards assist in strengthening the bond between the dispensary and customer. Customers […]

Insights  |  Tips

Cannabis Brands Designed to Enhance User Experience (UX)

What UX Designers do goes Beyond UI Design “User Experience Design” is often used interchangeably with terms such as “User Interface Design” and “Usability”. However, while usability and user interface (UI) design are important aspects of UX design, they are subsets of it – UX design covers a vast array […]

Tips  |  Website Strategy

Start Selling Online with Dispensary eCommerce Software

What to Look For in a Dispensary eCommerce Software Solution If you’re looking to offering online sales for cannabis, make sure your software or platform has the following features: Easy to Shop When it comes to online sales, simplicity matters. Visitors to your eCommerce site should be able to easily […]

Cannabis Dispensary KPIs: Key Performance Indicators for Your Cannabis Dispensary
Digital Marketing  |  Tips

53+ Key Performance Indicators (KPIs) for Cannabis Dispensaries

Website Unique Site Visits: How many potential customers are discovering your dispensary website for the first time? By increasing your unique visits, you are increasing your brand visibility and growing your potential customer base. Organic Traffic: We’ve stressed the importance of optimizing your SEO strategy for this reason – organic […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

SEO  |  Tips

Use ‘Google My Business’ to Chat with Your Cannabis Dispensary’s Customers

What Is ‘Messaging’ for Google My Business? With Google’s new messaging feature, U.S.-based businesses can now communicate with customers in “real-time.” How? Google My Business enables representatives from your company to chat directly with any customer who finds your business through Google Search. The new feature is yet another tool […]

Link building for cannabis dispensaries
Regulated Advertising  |  SEO  |  Tips

17 Link Building Strategies to Boost Cannabis Dispensary Local SEO

1. Cannabis Business Directories Establishing visibility to your target audience is always a smart investment. One way to do this is to invest in listing your dispensary on reputable cannabis business directories. What this does is alert Google that your website is added to an authoritative resource; however, be wary […]

On-Page Optimization for Cannabis Dispensaries
SEO  |  Tips

8 On-Page SEO Techniques to Increase Cannabis Dispensary Local Rankings

Title Tag Optimization When it comes to on-page optimization for cannabis dispensaries, title tags are major factor. Title tags are displayed in the browser header when visitors view your website. Search engines utilize title tags to determine if the content is relevant to a user’s search query. Read the full […]

conversion rate optimization for cannabis dispensaries
Digital Marketing  |  Tips

16 Tips to Conversion Rate Optimization for Cannabis Dispensary

Benefits of CRO to the Cannabis Industry CRO allows cannabis dispensaries to take advantage of all demographics of visitors who come to the site while identifying any problem areas that your customers might be experiencing. Determining the gaps in your dispensary website can help increase customer interaction and drive more leads […]

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