WELCOME TO THE MEDIAJEL BLOGS

Grow faster – and smarter – with fresh perspectives on executing effective martech solutions and digital marketing campaigns for your cannabis business.

DON’T GET LOST IN THE WEEDS

Confused and challenged by hard-to-follow technology jargon, digital double-talk, and inconsistent advertising regulations? Or are you simply curious about where to begin with digital marketing? We’ve got you covered.

We designed this library of cannabis business resources to help you explore how digital marketing and programmatic advertising can help you identify ideal targets, expand audiences, convert prospects into raving customers, and drive compliant, brand-safe digital ad campaigns.

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Insights  |  Tips

Should Cannabis Brands Sell Directly to Consumers?

Cannabis Brands & Direct to Consumer Sales: A Historic Opportunity Why are cannabis brands embracing direct to consumer sales now? The answer is predictably multi-layered. For one thing, there’s COVID to consider. Even if the majority of jurisdictions granted cannabis dispensaries “essential business” status, the global pandemic was a major […]

Digital Marketing  |  Tips

State of the Cannabis Industry, 2021: The Top 10 Cannatech Companies

MediaJel’s Cannatech Companies to Watch in 2021 Flowhub When it comes to sheer clout, this cannabis-compliant software supplier is the one to watch. With its platform in use by more than 1000 cannabis dispensaries and their partners, Flowhub’s seed-to-sale solutions help retailers simplify and automate their processes and offer a […]

Content Marketing  |  Tips

How to Create a Flexible Dispensary Content Plan

Creating a Flexible Dispensary Content Plan: Setting Boundaries At its heart, a dispensary content plan is nothing more than an atlas telling you the lay of the land and where the borders are so you can focus on the task at hand. It defines what kinds of content you need […]

Dispensary shopping cart abandonment
Digital Marketing  |  Tips

How Dispensary Shopping Cart Abandonment Impacts Your Bottom Line

Dispensary Shopping Cart Abandonment: Why Do Shoppers Abandon Carts? Even in the brick-and-mortar world, abandoned carts are an issue, if a tiny one (analysts estimate that real-world shoppers ditch 1% – 2% of carts). But to understand why it happens so often in the virtual shopping world, we have to […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Content Marketing  |  Digital Marketing  |  Mobile Marketing  |  Regulated Advertising  |  SEO  |  Tips  |  Website Strategy

Tools of the Dispensary Trade: Tips & Tricks for Selling Marijuana Online

Selling Cannabis Online: Would You Like to See a Menu? As with all aspects of retail, understanding the finer points of selling marijuana online involve putting yourself in the customer’s shoes. Just as you wouldn’t visit a restaurant with an out-of-date or hard-to-read menu, you probably wouldn’t visit a dispensary […]

Insights  |  Tips

Cannabis Mergers & Acquisitions: How to Prepare, Survive, and Thrive

Cannabis Mergers & Acquisitions: Fundamentals of the Process Legally speaking, a merger is the combination of two business entities into one, whereas an acquisition involves a company taking ownership of another company’s stock, equity, or assets. Together, they’re two of the primary ways acquiring businesses can gain market share in […]

Content Marketing  |  Digital Marketing  |  SEO  |  Tips  |  Website Strategy

Marijuana Advertising Network: Your Gateway to Millions of Cannabis Users

Marijuana Advertising Network: Background of Ad Networks As we alluded to earlier, an advertising network—or “ad network”—is a business that helps advertisers find publishers to run their ads. Scholars of digital marketing generally name DoubleClick, founded in 1996 by two partners, as one of the first successful advertising networks. Some […]

Medical Marijuana Marketing
Digital Marketing  |  SEO  |  Tips  |  Website Strategy

Medical Marijuana Marketing Basics: Finding Your Target Audience

Medical Marijuana Marketing: Tools to Identify Your Target Audience All successful endeavors—whether they’re business ventures or personal quests—begin with a moment of clarity. And if you’re in the process of identifying and marketing to an audience, being specific tends to be far more effective than trying—and failing—to be everything to […]

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