Insights for better planning, smarter execution, and faster growth


Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

420 Marketing Campaigns
Digital Marketing  |  Insights  |  Marketing Strategy  |  Tips

High Returns: Crafting Buzz-Worthy 420 Marketing Campaigns

Bundle Related Products: Bundling related products not only simplifies the decision-making process for customers but also increases the perceived value of offerings. By combining top-selling items or introducing new SKUs as pre-bundled packages, dispensaries can streamline sales processes and boost product awareness. Loyalty Program Discounts: Offering discounts as incentives for […]

Sales process

5-Step Roadmap to Win More Deals for Your Cannabis Marketing Agency

Step 1: Know Your Target Audience and Craft a Buyer’s Journey Target markets serve as the guiding compass for a strategic approach to marketing agency sales in any industry. Knowing your client audience’s specific demographic, needs, and preferences allows agencies to align their messages and services so they resonate with […]

Optimizing Dispensary Operations
Digital Marketing  |  Tips

The Role of Martech in Optimizing Dispensary Operations

In the rapidly evolving cannabis industry, optimizing dispensary operations has become a critical success factor. As the market grows, dispensaries are faced with the challenge of standing out amongst a sea of competitors while also managing their operations with increasing efficiency.

Cannabis Regulations  |  Tips

How to Transition Your Dispensary Marketing from Medical to Adult Use

States that allow adult-use cannabis see about $37.5 million more in revenue than medical only cannabis states. In NJ’s first day of adult-use sales, gross sales at the 13 dispensaries were almost $1.9 million. Does your marketing strategy include the opportunity this recreational use market provides?  Read on for how […]


Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Programmatic Advertising  |  Tips

The Secrets for Targeting Tourists with Your Dispensary Ads

How to Use Programmatic Advertising to Your Advantage Programmatic advertising is one of the most effective ways to market to tourists because it allows you to narrow your target demographic to the audiences you want to attract. Securing ads in this way will enable you to get the best prices […]

Cannabis Dispensary KPIs: Key Performance Indicators for Your Cannabis Dispensary
Digital Marketing  |  Tips

53+ Key Performance Indicators (KPIs) for Cannabis Dispensaries

Website Unique Site Visits: How many potential customers are discovering your dispensary website for the first time? By increasing your unique visits, you are increasing your brand visibility and growing your potential customer base. Organic Traffic: We’ve stressed the importance of optimizing your SEO strategy for this reason – organic […]

Insights  |  Tips

Should Cannabis Brands Sell Directly to Consumers?

Cannabis Brands & Direct to Consumer Sales: A Historic Opportunity Why are cannabis brands embracing direct to consumer sales now? The answer is predictably multi-layered. For one thing, there’s COVID to consider. Even if the majority of jurisdictions granted cannabis dispensaries “essential business” status, the global pandemic was a major […]

Digital Marketing  |  Tips

State of the Cannabis Industry, 2022: The Top 10 Cannatech Companies

MediaJel’s Cannatech Companies to Watch in 2021 Flowhub When it comes to sheer clout, this cannabis-compliant software supplier is the one to watch. With its platform in use by more than 1000 cannabis dispensaries and their partners, Flowhub’s seed-to-sale solutions help retailers simplify and automate their processes and offer a […]

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