Full Funnel Marketing: How to Marry your Cannabis Events with Your Digital Marketing Strategy
with Tara Falk, Founder of Aim & Fire
Are you headed into the trade show season without a cannabis event marketing plan that engages your target audiences before, during and after each event?
Cannabis events are a must in our regulated industry. They allow you to showcase your brand to new customers, make industry connections and provide endless inspiration for brand expansion. It can be easy to fly high and pass out product samples on a convention floor, but are you setting up a winning cannabis event marketing plan to continue the relationship once your events are over?
After the trade shows wrap up and in-store samples all handed out, how are you planning on nurturing your target audience? This week, we are joined by Tara Falk, Founder at Aim & Fire whose experience as an Event Producer and Experiential Marketing Consultant will provide structure and guidance for cannabis brands and retailers to take charge of their events and future relationships so customers feel valued before, during and after an event.
During this webinar you will learn:
- How to set up your in-person event to capture and leverage first party data for a full funnel marketing approach
- Customer appreciation tactics that keep consumers loyal
- How to create long lasting relationships with the budtenders that sell your products
- Guerrilla marketing tactics your brand should implement today
This is one webinar you won’t want to miss! Watch the OnDemand video today.