.avif)
.jpg)
Too many cannabis businesses are prioritizing immediate, short-term gains over long-term value marketing strategies. Citing well-known pressures such as regulatory uncertainty, cash flow pressures, and market competition sound familiar? What most brands and retailers need to understand is that seeing an immediate ROAS doesn't necessarily mean you are putting dollars into the bank long-term. Do you know how to calculate your customer lifetime value and how that impacts your marketing and advertising strategies?
Customer Lifetime Value (CLV) is an effective tool for focusing your advertising strategies on ideal customer segments, yielding superior ROI and amplifying the effectiveness of marketing initiatives. CLV supports better decision-making by revealing which customer segments are most valuable over time. Join us for this insightful discussion as we unlock the potential of CLV-based strategies to optimize advertising campaigns and enhance customer engagement tactics.
