Website UX & SEO-Friendly Design
Level: Intermediate
Videos: 0
Length: 42min
Website UX & SEO-Friendly Design Overview
UX Design and SEO A Unified Strategy
Good SEO doesn’t stop at keywords or backlinks—it requires a user-friendly website. Google rewards pages that offer excellent experiences, especially on mobile. If you’re looking to improve both rankings and on-site performance, our cannabis SEO services focus on aligning UX and SEO into one strategy.
This module breaks down the UX elements that impact Cannabis SEO, how to evaluate your design, and how to implement updates that benefit both users and search engines.
UX Elements that Impact SEO
Mobile Responsiveness
Your site must render and function properly on mobile devices. Mobile-first indexing means Google evaluates the mobile version of your site first.
Most cannabis shoppers use mobile. If your site breaks on small screens or is hard to navigate, bounce rates increase and rankings drop.
How to Check It:
- Run your URL through Google’s Mobile-Friendly Test.
- Browse your site on different phones and tablets.
What to Do:
- Use responsive design.
- Ensure menus, buttons, and forms are easy to use on touchscreens.
Navigation & Menu Structure
Your top and footer menus, dropdowns, and internal navigation help both users and bots explore your site.
Clear navigation improves crawlability, keeps users engaged, and ensures SEO authority flows to priority pages.
How to Check It:
- Map out your main nav structure.
- Use Screaming Frog to see how search engines crawl your site.
What to Do:
- Link to core category and landing pages from the homepage.
- Avoid orphan pages and excessive subfolder nesting.
Conversion-Friendly Landing Pages
These are goal-oriented pages—whether you're collecting emails, showcasing a promotion, or driving product purchases.
Good SEO brings traffic. Great UX converts it. Landing pages are where SEO ROI is realized.
How to Check It:
- Review top landing pages in Google Analytics.
- Use heatmaps to study how users interact with CTAs.
What to Do:
- Write concise copy.
- Use a single CTA and clean layout to reduce distraction
Visual Hierarchy (Readability & CTAs)
Using font size, color, spacing, and layout to prioritize content and guide users visually.
Readable, visually organized pages lead to longer sessions, lower bounce rates, and better SEO.
How to Check It:
- Skim each page as if you were a new visitor—can you find the headline, CTA, and key content quickly?
What to Do:
- Use larger font sizes for headings.
- Highlight buttons and reduce clutter with white space.
Accessibility (ADA Compliance & Alt Text)
Accessibility ensures that all users—including those with disabilities—can access your website.
ADA-compliant sites expand audience reach, reduce legal risk, and improve SEO through features like alt text.
How to Check It:
- Use tools like WAVE or Lighthouse to audit accessibility.
What to Do:
- Add descriptive alt text to all images.
- Ensure sufficient color contrast and keyboard accessibility.
Closing Tip
Great SEO doesn’t just bring visitors—it keeps them engaged. By aligning your UX design with SEO principles, you not only improve rankings but also create a seamless path to conversion. Design for users first, and search engines will follow.
Want Help Improving Your Website UX and SEO?
If you’re seeing traffic but not conversions—or struggling to rank—your UX and SEO strategy may be misaligned.
Our team specializes in aligning both. Explore our cannabis SEO services to see how we help dispensaries and cannabis brands grow.
The strategies and insights shared in this course are based on MediaJel’s extensive experience in cannabis marketing and programmatic advertising. Results may vary based on individual implementation, market conditions, and compliance requirements.
Videos
Welcome to our Academy video series, where learning is simple, engaging, and accessible. Each video is crafted to help you grow your skills, gain new insights, and stay inspired. No matter your background or goals, there’s something here for everyone.
Webinar
expand & engage retain & grow
From a dispensary launching in a local market to an established brand seeking to expand worldwide, programmatic can fuel your growth.
MediaJel is the industry’s digital marketing platform of choice for grow-focused brands and retailers like you.
Ready to accelerate?