Jenny Shi
Vice President, Media Strategy & Operations
Jenny Shi is the Vice President of Media Strategy and Operations at MediaJel, bringing more than 11 years of experience in digital marketing across CPG, e-commerce, health and wellness, and nonprofit sectors. She specializes in online advertising, analytics, and campaign execution—bridging data and creativity to deliver measurable results. Jenny is known for her strategic approach to building full-funnel media programs that balance innovation, compliance, and performance.
At MediaJel, Jenny leads cross-functional teams responsible for optimizing media delivery, analyzing campaign data, and driving operational excellence. Her deep understanding of audience targeting, performance metrics, and digital ecosystems enables brands in regulated and cannabis industries to maximize reach while maintaining compliance. Passionate about precision and accountability, Jenny continues to push the boundaries of what’s possible in performance marketing through data-driven decision-making and strategic foresight.
Featured Blogs
White Label DSP: How Agencies Scale Programmatic Advertising With Custom-Branded Platforms
Dayparting: What It Is, How It Works, and How to Use It in Your Ad Campaigns
Programmatic Audio Advertising: What It Is, How It Works, and Why It Matters
Programmatic Buying: How Automated Media Buying Works
DSP Advertising: What It Is and How Programmatic Buying Works
