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CASE STUDIES: DISPLAY ADS

Multi State Operator

New Customer Analysis

Proving the Lift: How One Cannabis MSO Achieved 3x Immediate and 9x Lifetime ROAS

Campaign Objective:

  • Acquire new customers efficiently

  • Win back dormant customers across stores

  • Increase order frequency and engagement from active customers

  • Deliver measurable incremental revenue with strong ROI

Strategy:

  • Live and recorded training on campaign setup, targeting, and optimizations

  • Slack/Helpdesk access for questions and troubleshooting

  • Campaign planning templates (audience, creative, brief)

  • CPM incentive guide and setup checklist

At a Glance

  • Total Ad Spend: $145,000

  • Timeline: 6 months

  • Locations: 9

  • New Customer Revenue: $122,876

  • Winback Revenue: $313,602

  • Total Revenue: $436,478

  • Projected 6-Month Revenue: $1.3M+

  • True 6-Month ROI: ~9.0x

300%+

Generated $436,478 incremental revenue,
with projected 6-month returns approaching 9x ROI

1,651

New Customers

Customer Acquisition

Acquired 1,651 new customers at $87.89 cost per acquisition

New customer revenue of $122,876 generated

$584K projected in 6-monthnew customer value, a 4x return.

New Customer AOV = $74.55

3,686

Winback Customers

Customer Reactivation

Reactivated 3,686 dormant customers, generating significant winback revenue and renewed engagement patterns

Generated $313,602 in winback revenue streams

Cost per reactivation = $39.33 per customer

Winback AOV= $85.13

117.8%

True Incrementality

Frequency Optimization

Exposed customers bought 19.5% more often; 38.6% accelerated purchases.

Customers ordered 117.8% more frequently than control groups

Significant momentum with 38.6% of customer accelerating their purchase behavior

Frequency lift contributed to overall campaign success

Store-By-Store Performance Analysis

True Incrementally

This calculation removes natural market growth by comparing against a control group.

For example, if non-exposed customers increased orders by 10% due to summer seasonality, but exposed customers increased by 127.8%, the true incremental lift from our campaigns is 117.8%.

This represents the actual value created by our marketing efforts beyond what would have happened naturally.

Investment vs Results Analysis

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