Your 420 Marketing Campaign Playbook
Boost incremental sales, customer lifetime value, and retention with our dedicated 420 advertising strategies.
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How to Unlock 15% More Revenue
Businesses that launched targeted 420 campaigns during the holiday period experienced a 15% increase in ROAS compared to non-holiday spending.
Dive into our 420 Marketing Playbook and discover the strategy that made this possible.
Time to Blaze A New Trail
Avoid These Pitfalls
Focus on What Works
Why 420 Marketing is Crucial
Your Competitor’s Top Targets
Are This Year’s Growth
Pause Your 420 Plans.
What’s Inside Our Playbook?
Everything You Need to Plan and Launch a High-Impact 420 Campaign.
Built for cannabis brands, retailers, and marketers who want to run smarter, faster, and more profitable campaigns — even if it’s your first time.
1. Full-Funnel Cannabis Marketing Strategy
We break it down step by step — from getting on new customers’ radar (top of funnel) to turning them into loyal fans (bottom of funnel).
Here’s what that looks like in action:
- Awareness: Ads that grab attention and build buzz
- Consideration: Smart targeting to stay top-of-mind
- Conversion: Timed offers + retargeting to drive sales
- Retention: Follow-ups to keep customers loyal
2. Channels & Execution
- Social Media: Meta, Tik Tok, X, BlueSky
- Influencers: Partnerships to amplify messaging
- Geo-targeted advertising: Across mobile, desktop, tablet, DOOH, and CTV.
- Content Marketing: Trust-building blogs and videos
- Email + SMS: Timely campaigns drive engagement
3. Your 420 Campaign Timeline
Get a step-by-step roadmap from planning to launch (and beyond) — know exactly what to do and when.
4. Your Essential 420 Campaign Checklist
Receive a complete, no-guesswork list that covers every key step, ensuring no major revenue opportunities slip through.
5. 420 Campaign Report Template
Access our exclusive template to track your performance and prove your campaign’s ROI like a seasoned pro.
Trusted by the Cannabis Industry’s Smartest Marketers
CBD Brand Campaign
Cannabis Delivery Display Ads
MSO Google Ads Campaign
420 Marketing Campaign Resources
If You’re Not Advertising on 420, You’re Leaving Money on the Table
High Returns: Crafting Buzz-Worthy 420 Marketing Campaigns
What to Do After the Post-420 Cannabis Sales Slowdown
