Cannabis Word of Mouth Marketing
Word-of-mouth marketing (WOMM) is one of the oldest and most reliable forms of marketing. Take note: WOMM overlaps but is not the same as “word-of-mouth” (the naturally occurring effect of providing superior products and service). These days, word-of-mouth marketing is a component of any well-rounded cannabis dispensary content marketing strategy.
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Level: Intermediate
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Length: 30min
WOMM involves deliberately and proactively encouraging your customers to spread the word — to be your “brand ambassadors.” It’s one of the most powerful and inexpensive ways to bring in business.
WOMM can entail getting your customers to recommend your dispensary to a friend or acquaintance. It may include rewarding regular customers who promote your dispensary. Of course, it all starts with your budtenders: ensure they provide exceptional customer service, that they’re friendly to everyone and are knowledgeable about the products you offer (and how to best use them).
Why is it important?
- 01.85% of small businesses get customers through word-of-mouth
- 02.74% of consumers identify word-of-mouth as a key influencer in their purchasing decision.
- 03.84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services – making these recommendations the highest ranked source for trustworthiness.
15 Tips to Boost WOMM for Cannabis Business
Here are 15 ways to boost your dispensary’s word-of-mouth marketing:
- Create a customer loyalty program.
- Provide excellent customer service.
- Be friendly. Use customers’ first names when possible. Make people feel welcome and comfortable.
- Thank your customers for their business. Everyone likes to be appreciated.
- Return calls as promptly after you’ve made the sale as you did before.
- Keep in touch with customers and prospects by email.
- Address negative reviews and complaints proactively.
- Sell great products.
- Offer to be a speaker or give seminars at conferences, industry meetings, and libraries.
- Get involved in your community and be visible in your market. Join networking groups and industry groups.
- Be active on social media. Use Facebook, Twitter, Google + and LinkedIn to engage with your customers.
- Include social share buttons to your website and email messages.
- Share any publicity you get.
- Be visible. Make your business name and phone number easy to find.
- Thank people who refer business to you.
Resources
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