Managed vs. Self-Service Media Buying Platform

Today, we're diving deep into the two primary approaches you can take: managed programmatic services and self-service. Understanding the benefits and drawbacks of each will help you make the best choice for your advertising strategy.

Managed Services: Expert Guidance at Your Fingertips

When to Use:

‍Managed services are ideal for businesses that want to leverage expert knowledge without the need or interest to handle day-to-day campaign management. This option is perfect if you're new to programmatic advertising, have limited internal resources, or prefer a hands-off approach.

Benefits:

• Access to a seasoned professional team with years of experience to optimize your campaigns.
• With managed services, the team handles all campaign setup and management—no need to lift a finger.
• Benefit from sophisticated strategies and techniques that may not be accessible with a self-service model.

Disadvantages:

• Typically more expensive due to the premium for expert management.
• Limited direct interaction with the campaign management process.

Self-Service: Total Control at Your Fingertips

When to Use:

‍Self-service is best for businesses that have the in-house expertise and want full control over their advertising campaigns. This option suits those who are comfortable managing their own media plan, strategy and prefer control.

Benefits:

• Full control over your campaigns, allowing for real-time adjustments and custom strategies.
• Generally lower cost than managed services as you're paying for the platform rather than a team's expertise.
• Direct access to campaign data and performance metrics can be valuable for learning and optimization.

Disadvantages:

• It costs more time and effort to manage campaigns and interpret data.
• May require additional time to master the platform and strategies.

Access to Our Advanced Self-Service Dashboard

For those considering the self-service option, we offer access to, our MediaJel self-service programmatic advertising platform designed for eCommerce and regulated businesses to take control of their media buys with full revenue tracking. It provides a powerful toolset for managing and optimizing your campaigns effectively.

Ready to get started?

Increase your agency revenue without increasing overhead!

For managed services, we will help you safeguard your bottom line by letting our team of experts handle your programmatic media buys while you keep full control of your dashboard and client relationships. We'll take care of campaign management and fine-tuning, so you can stay focused on sales, using our revenue attribution tools to strengthen your client connections.

Making Your Decision

When choosing between managed and self-service options, consider these factors:

1. Resources

• Team expertise level
• Available time commitment
• Budget constraints

2. Goals

• Campaign complexity
• Growth targets
• Compliance needs

3. Experience

• Programmatic knowledge
• Platform familiarity
• Industry expertise

White-Label Solutions

For agencies:

• Maintain client relationships
• Expert team support
• Revenue attribution tools
• Full dashboard control
• Reduced overhead

Getting Started

Managed Services:

• Schedule strategy consultation
• Define campaign goals
• Launch with expert team
• Receive regular reporting

Self-Service:

• Access Self Service Media Buying platform
• Complete onboarding training
• Launch first campaign
• Optimize based on data

If you have any questions or need guidance on choosing the right option for your business, don't hesitate to reach out. We're here to help you make the best decision for your advertising needs.

The MediaJel Advantage Across All Options

Whether you choose managed or self-service, MediaJel provides:

• Compliance-First Platform: Built specifically for regulated industries
• Government-Verified Audiences: 21+ targeting with confidence
• Advanced Attribution: Track revenue across all touchpoints
• Cannabis-Friendly Inventory: Access to premium, compliant publishers

Expert Support: Available for both managed and self-service clients