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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

Tips  |  Website Strategy

Start Selling Online with Dispensary eCommerce Software

What to Look For in a Dispensary eCommerce Software Solution If you’re looking to offering online sales for cannabis, make sure your software or platform has the following features: Easy to Shop When it comes to online sales, simplicity matters. Visitors to your eCommerce site should be able to easily […]

SEO  |  Website Strategy

Anchor Text Optimization for Cannabis Dispensary Local SEO

Exact Match This is when the anchor text is the exact keyword phrase you’d like to rank for on your site. Ex: Mediajel is data-driven digital marketing focused on increasing leads. Exact match anchor texts used to be much more useful in the past, but since the introduction of Penguin […]

how to optimize mobile for local cannabis dispensaries
SEO  |  Website Strategy

8 Mobile Optimization Factors for Cannabis Dispensary Local SEO

Understanding Your Mobile Audience When it comes to local search, your mobile audience is often very different from your desktop audience. Since most desktop searches come from home or work, local desktop searches have a delayed search intent. In most cases, the search is happening for an event that is […]

Write Title Tags
SEO  |  Tips  |  Website Strategy

How to Write Title Tags for Cannabis Dispensary Local SEO

The Basics of Title Tags Code Sample <head><title>Dispensary Name in San Francisco, CA</title></head> Ideal Format Primary Keyword – Secondary Keyword | Dispensary/ Brand Name Optimal Length for Title Tags Google presents 50-60 characters of a title tag in search engine results pages. If you keep your titles under 55 characters, 95% of your […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Meta name
SEO  |  Tips  |  Website Strategy

How to Write Meta Descriptions for Cannabis Dispensary Local SEO

How to Write Meta Descriptions for Cannabis Dispensaries: SEO Best Practices A meta description is a form of advertising for your page. The content should be unique, informative, contain relevant keywords and have a strong CTA. Where to add the Meta Description: You can add a meta description in the […]

SEO  |  Tips  |  Website Strategy

5 Steps to Image Optimization for Cannabis Dispensary Local SEO

1. Finding the Right Image Your images need to be high quality, with good resolution and of a size large enough to be visible across multiple devices. You can learn everything that’s on there on how to optimize images for local cannabis dispensaries, but no amount of optimization will show […]

SEO  |  Tips  |  Website Strategy

5 Steps to Image Optimization for Cannabis Dispensary Local SEO

1. Finding the Right Image Your images need to be high quality, with good resolution and of a size large enough to be visible across multiple devices. You can learn everything that’s on there on how to optimize images for local cannabis dispensaries, but no amount of optimization will show […]

SEO  |  Website Strategy

Anchor Text Optimization for Cannabis Dispensary Local SEO

Exact Match This is when the anchor text is the exact keyword phrase you’d like to rank for on your site. Ex: Mediajel is data-driven digital marketing focused on increasing leads. Exact match anchor texts used to be much more useful in the past, but since the introduction of Penguin […]

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