Programmatic Advertising Course

Master compliant, scalable media buying for cannabis and other regulated industries.
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Take control of your digital advertising with our free course designed specifically for regulated businesses. Learn how to launch targeted, data-driven campaigns that align with compliance rules—and actually drive results.

Enroll Today!

What You’ll Learn

We break down complex concepts into actionable lessons—so whether you're just getting started or scaling an existing strategy, you’ll walk away with the tools to execute with confidence.

Build Scalable
Media Plans

TARGET AUDIENCES &
INVENTORY WITH PRECISION

Prove Revenue
Impact

Optimize Smarter,
Not Harder

Course Curriculum

Explore our step-by-step modules designed to take you from planning to performance

What Is Programmatic Advertising?

Learn what programmatic advertising is. From beginner to advanced, build a strong foundation in media buying and campaign optimization.

How to Prepare a Programmatic Campaign for Launch

Learn what you need to launch a successful programmatic campaign from audience data and creative assets to performance tracking and optimization.

Customer Data & Geotargeting

Learn how to use customer data and geotargeting to deliver highly targeted programmatic ads that boost engagement, conversions, and ROI.

Programmatic Ad Creatives & Landing Pages

Create high-performing ad creatives and landing pages for programmatic campaigns. Align visuals, messaging, and compliance to boost advertising conversions.

Marketing Attribution for Programmatic Campaigns

Learn all about marketing attribution models to measure programmatic campaign success, understand buyer journeys, and optimize ad spend with actionable insights.

Campaign Optimization Strategies for Smarter Ad Performance

Boost your ad performance with proven campaign optimization strategies. Learn how to test, refine, and scale smarter for better ROI.

Media Planning Strategies for Regulated Industries

Explore proven media planning for regulated industries. Learn how to build compliant, scalable channel mixes that drive results across the funnel.

Managed vs. Self-Service Media Buying Platforms

Explore the pros and cons of managed vs. self-service media buying and discover which programmatic ad platform best suits your agency or cannabis business goals.

Free programmatic advertising course

Whether you're new to programmatic or ready to advance your strategy, this course is built for cannabis brands, CBD companies, and any business navigating advertising restrictions. You’ll gain practical knowledge, frameworks, and templates to execute smarter campaigns—compliantly.

Start Learning Today