WELCOME TO THE MEDIAJEL BLOGS

Grow faster – and smarter – with fresh perspectives on executing effective martech solutions and digital marketing campaigns for your cannabis business.

DON’T GET LOST IN THE WEEDS

Confused and challenged by hard-to-follow technology jargon, digital double-talk, and inconsistent advertising regulations? Or are you simply curious about where to begin with digital marketing? We’ve got you covered.

We designed this library of cannabis business resources to help you explore how digital marketing and programmatic advertising can help you identify ideal targets, expand audiences, convert prospects into raving customers, and drive compliant, brand-safe digital ad campaigns.

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Social Media Marketing

Social Media Trends in 2021: Which Platforms Should Your Dispensary Be On?

Which Social Media Platforms Should Your Dispensary Be On? Latest Data Let’s kickstart the process by examining the latest data on social media usage and trends. Some of our data comes courtesy of the good folks at HubSpot and Talkwalker. The two social media analytics firms teamed up in order […]

Social Media Marketing

Beyond Song and Dance: Get More Views on Your Dispensary TikTok Account

Dispensary TikTok Account: Vital Stats So far as social media goes, TikTok may lag behind Facebook and Instagram in terms of popularity, but that’s not to say it’s a sleeper. According to recent data, during the last five years the app has surged to the #7 slot in the social […]

Dispensary Clubhouse
Social Media Marketing

Listen, Learn, Share: What to Talk About on Your Dispensary Clubhouse Account

How to Use Your Dispensary Clubhouse Account: Listen and Learn If you’re just getting the hang of your dispensary Clubhouse account, devote the first few weeks to learning the lay of the land. Begin by creating a compelling profile for your account, one that showcases your brand identity, strengths, and […]

Digital Marketing  |  Mobile Marketing  |  Social Media Marketing  |  Tips

The Next Revolution In Marketing? Understanding Programmatic Advertising

Welcome to the era of programmatic advertising, a whole new way to purchase and leverage the ad space we use to market dispensaries (along with every other kind of business). While programmatic advertising is already in widespread use, some analysts estimate that by the end of 2021, fully 88% of […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Social Media Marketing  |  Tips

3 Key Considerations When Renting a Space for Your Dispensary

Leasing Dispensary Space: Understanding the Landscape First things first: When you’re evaluating a potential space to lease, does it have the basic physical features a dispensary needs? Consult your dispensary business plan for a refresher; these features should include: Secure warehouse or storage space Ample floor space for a welcoming […]

Digital Marketing  |  Regulated Advertising  |  SMS  |  Social Media Marketing  |  Tips  |  Website Strategy

Supercharge Your Sales: Tips & Tricks for Selling Cannabis Online

Selling Cannabis Online: Maximizing Your Menu If online menus were a once flashy add-on, today they’re something much more vital: A constantly updated, trustworthy, and accurate representation of your dispensary stock. Anyone who’s ever had to manage an angry customer who’d driven to your dispensary only to find his or […]

How to market CBD oil thinking
Digital Marketing  |  Mobile Marketing  |  Regulated Advertising  |  SEO  |  Social Media Marketing  |  Tips

Get Seen: How to Market CBD Oil

CBD Marketing Obstacles In today’s highly regulated cannabis marketplace, promoting your CBD oil can be tricky. Thanks to strict marketing rules and a competitive market, CBD brands may have a tough time getting their brand and products out there. There are several obstacles that CBD brands will likely face when […]

Dispensary content calendar woman
Content Marketing  |  Digital Marketing  |  Social Media Marketing

Fundamentals of Content Marketing: How to Make a Dispensary Content Calendar

Dispensary Content Calendar: Basics Concepts A content calendar—often known as an “editorial calendar”—is an indispensable tool when it comes to content marketing. In addition to serving as a roadmap for those who actually do the nuts-and-bolts work of creating content, it more broadly streamlines your marketing efforts by creating a […]

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