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Customer Lifetime Value: The Exact Formula for Increased ROAS in Cannabis Advertising

Many cannabis businesses prioritize short-term gains over long-term value in their marketing strategies due to challenges like regulatory uncertainty and market competition. However, focusing solely on immediate returns may not guarantee sustained profits. Understanding Customer Lifetime Value (CLV) is crucial. CLV helps identify valuable customer segments, enabling better ROI and more effective marketing. By highlighting the most valuable customer segments over time, CLV assists in making informed decisions. Join us for a discussion on leveraging CLV-based strategies to optimize advertising campaigns and improve customer engagement.

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