Cannabis Brand
Marketing
Create meaningful customer connections that drive awareness, engagement, and brand loyalty.
.jpg)
Unlocking Consumer Loyalty For Cannabis Brands
The maze of challenges that cannabis brands must overcome to establish awareness, develop recognition, drive sales, and build long-term brand equity may seem inescapable.
Across the cannabis industry, ready-to-grow brands either don’t even attempt digital cannabis advertising or are stalled, dabbling around the edges, and not sure how to engage effectively.
The beauty in these challenges is the opportunity they create. Now is the right time to build your cannabis brand marketing strategy with Mediajel’s reliable platform and expert team of cannabis brand strategists by your side.
Target Audience Segments
Segments
Customers
Brands Bear the Cost While Dispensaries Capture the Customer
No matter how much money and effort you throw at marketing and advertising, dispensaries benefit while brands foot the bill. The nature of the beast is that cannabis brands don’t have an immediate path to a vital direct-to-consumer model.
So, dispensaries win the paid and earned traffic, allowing customers to shop other brands on your dime. When dispensaries hold the key to your customer base, knowing how to get ahead without steep discounting requires a big investment in brand awareness and dispensary relationships.
Cannabis customers can only name a handful of established brands.
Direct-to-Consumer (DTC) e-commerce has a high cost of entry.
Brands can collect and own customer data, but don’t know how to activate the information to drive ROAS.
The market for brands is still over-saturated after the Green Rush with minimal product differentiation.
Many consumers are still inexperienced with cannabis and may not understand the nuances that distinguish one product from another.
Brands struggle to differentiate on products alone, because the differences between products are subtle and nuanced.
Razor-thin margins require immediate ROAS.
Missing out on building customer lifetime value.
It’s difficult to get in front of in-demand cannabis buyers and build strong relationships on a foundation of shared value.
Once you get into a room with a buyer, brands contend with their limited space for inventory space.
Brands can’t transport inventory across state lines.
In many states, brands are required to vertically integrate, and costs, relationships, product quality, and consistency must be factored in.
The cannabis space lacks reliable, expansive DTC delivery service partners.
Brands need compliant transport and storage before accessing far-reaching distribution centers and delivery channels.
Moving to a DTC model might strain relationships or breach existing agreements with dispensaries.
Tailored Marketing That Grows With Your Cannabis Brand
DEPLOY DATA-DRIVEN AD CAMPAIGNS
Enrich and activate first, second, and third-party data segments with behavioral, demographic, and location attributes to generate tailored consumer profiles that are more likely to convert into customers via your cannabis brand strategy.
TAILORED PERSONALIZATION TO TRANSFORM CUSTOMER EXPERIENCE
Deliver personalized ads with location-specific context that target inventory preferences across devices such as display, CTV, DOOH, and video.
FIRST-PARTY DATA ACTIVATION & AUDIENCE INSIGHTS
Activate strategies that resonate with local market dynamics and regulatory landscapes.
By looking at first-party data to visualize regional and individual buying behaviors, you can develop data-driven campaigns, stay top-of-mind with known audiences, and extend your reach into lookalike audiences.
LAUNCH COMPELLING CAMPAIGN CREATIVES
Instill brand awareness near the retail locations that carry your products. With personalized and creative ad campaigns incorporating storytelling elements in your cannabis brand strategy, you can boost customer engagement across various platforms like display, video, and CTV.
REST EASY WITH BRAND-SAFE AD INVENTORY
Access exclusive ad inventory that is compliant with cannabis brand advertising regulations and guidelines.
MediaJel’s campaign placements guarantee that regulators will never flag your domain or remove your ads, ensuring brand safety across advertising channels.
REAL-TIME ANALYTICS & ROAS
On MediaJel's Marketing and Attribution Platform, cannabis brands can instantly view the return on ad spend (ROAS) to gauge the immediate impact of campaign changes and make informed decisions for ongoing refinement.
.webp)
.jpg)
.jpg)
.jpg)
Track Brand Lift with Marketing Attribution Reports
Forge deeper connections with your audience and see measurable increases in engagement on MediaJel’s marketing platform.
Transparent reporting and attribution analysis allows you to trace ad impressions from start to finish. With this data at your fingertips, you can allocate resources toward cannabis advertising strategies that foster brand awareness, engagement, and loyalty.
Let's get started!
Case Studies
Marketing Challenges Transform into Opportunities
MediaJel's cannabis brands marketing service thrives on challenges. The dilemmas you face in cannabis brand advertising fuel our mission to level the marketing playing field for our clients - no matter your current size, footprint, or geography.
Together, we make great things happen. Let’s build your cannabis brand ad strategy today.
