Market Entry Strategies for Cannabis CPG Brands
How to Make Your Market Expansion a Success
Are you daydreaming of expanding your cannabis brand into new states?
Many cannabis companies are ready to capitalize on new markets and transition their strategies into expansion mode.
If you are considering entering a new state, it is crucial that you have a solid game plan ready, an established team, and partners you can trust. Typically expansion takes a minimum of 6 – 18 months to complete, do you have your target market research, business goals, sales forecast, and product positioning in place?
In this webinar, we will be crossing state lines to discuss market expansion with cannabis industry veteran Joe Hodas, CMO of Wana Brands.
During our 30-minute webinar, we’ll cover:
- Launch plan: How to determine which markets are best for expansion
- Partner relationships: Building a trusted team and outlining contractual obligations
- Education: Developing a brand that creates and supports community
Don’t miss this webinar if you have your sights set on nationalizing your cannabis brand. Plus, the race to the bottom, what Joe’s thoughts are on discounting to stay competitive.