Cannabis Concentrates Sales for the 710 Holiday

Key Insights

• The 710 consumer segment is typically among the highest-spend customers in a cannabis dispensary because concentrate consumers tend to be experienced, purchase-deliberate buyers who research products, seek quality over lowest price, and spend more per transaction than average dispensary customers.
• Educational marketing content about concentrates, including how-to guides, product format explainers, and consumption equipment information, is one of the highest-performing 710 content types because it serves the genuine information needs of both experienced concentrate consumers who want to learn about new products and cannabis consumers considering their first concentrate purchase.
• 710 product bundle strategies that pair concentrates with consumption hardware, such as dab rigs, vaporizers, and accessories, consistently produce higher average transaction values than single-product concentrate promotions because they capture the full equipment and product purchase that many 710 shoppers are planning.
• Social proof through staff picks, customer reviews, and brand feature content is especially important for concentrate category sales during 710 because concentrates have a wider range of product quality, extraction method, and experience variation than many cannabis product formats, and consumers rely more heavily on expert guidance to make confident purchase decisions.
• Dispensaries that use 710 as an opportunity to invest in budtender concentrate product knowledge, including extraction method education, terpene profiles, and equipment pairing recommendations, see the benefit extend beyond the holiday into stronger year-round concentrate category performance.

Expert Answers

[{What is the 710 holiday and why does it matter for cannabis dispensaries?}

The 710 holiday is observed by cannabis concentrate consumers on July 10th because 710 upside down spells OIL, a reference to cannabis oil and concentrate products. It is the concentrate community's equivalent of 420, a day when concentrate enthusiasts actively seek out deals, new products, and community around their preferred cannabis format. The holiday matters for cannabis dispensaries because it concentrates purchasing intent among the concentrate-focused segment of their customer base, creating a predictable high-demand window that rewards dispensaries with strong concentrate selections, good pricing strategies, and relevant marketing that speaks specifically to the 710 consumer.

{How should cannabis dispensaries promote concentrates for 710?}

Cannabis dispensaries should promote concentrates for 710 through a multi-channel campaign that launches two to three weeks before July 10th, covering email and SMS to loyalty members with product previews and early access offers, social media content that educates followers about concentrate formats and features the dispensary's selection, in-store signage and display that highlights featured brands and 710 bundle deals, and digital advertising to cannabis-interested audiences in the trade area that builds awareness of the dispensary's 710 programming. The most effective 710 marketing highlights specific products and brands rather than generic category discounts, because 710 consumers are making informed purchase decisions and respond better to education and product specificity than to blanket percentage-off promotions.

{What concentrate products should dispensaries feature for 710?}

Dispensaries should feature their highest-quality and most distinctive concentrate products during 710, emphasizing products that represent excellent value relative to quality and that experienced concentrate consumers will recognize as worth seeking out. Live resin and live rosin products, single-source and small-batch extracts, and products with distinctive terpene profiles or extraction methods that differentiate them from commodity concentrates tend to perform well during 710 because they speak to the quality orientation of the concentrate consumer segment. Featuring brands with strong concentrate reputations and inviting brand representatives for in-store events or virtual Q&A sessions also generates the product credibility that 710 consumers respond to.

{How can dispensaries educate consumers about concentrates during 710?}

Dispensaries educate consumers about concentrates during 710 through budtender-led education at the point of sale, educational content on social media and the dispensary website or blog that explains different concentrate formats and their effects, in-store events such as dab bars, extraction demos, or brand representative appearances that provide hands-on education, and email and SMS content that provides a guided introduction to the concentrate category for customers who have not yet tried it. Educational content that demystifies concentrates for the curious-but-uninitiated consumer represents some of the most valuable 710 marketing a dispensary can produce because it expands the market for the category rather than only competing for existing concentrate consumers.]

Webinar Highlights

00:00 - Understanding the 710 Consumer

The session opens with a detailed profile of the cannabis concentrate consumer, covering who celebrates 710, what their purchase behavior looks like during the holiday window, and what this consumer segment's value to a dispensary looks like in terms of transaction size, purchase frequency, and product category loyalty.

08:00 - Building a 710 Marketing Campaign

This section covers the full 710 marketing campaign structure, from pre-holiday awareness content through day-of in-store activation and post-holiday follow-up, including what channels to use, when to launch each phase, and what messaging approaches resonate most strongly with the 710 consumer segment.

18:00 - Concentrate Product Strategy for 710

The webinar examines how to build a concentrate selection and promotional strategy for 710 that serves experienced concentrate consumers without alienating curious newcomers, including which product types, brands, and price points to highlight, and how to structure bundles that capture the full concentrate purchase occasion.

26:00 - Concentrate Education as a Marketing Tool

This section covers the educational content and programming approaches that make a dispensary the credible concentrate authority in its market during 710, including how to produce content that is genuinely useful to concentrate consumers rather than purely promotional, and how that education investment produces ongoing category loyalty beyond the holiday.

34:00 - Converting 710 Traffic into Year-Round Concentrate Customers

The session closes with the post-710 strategy for extending holiday momentum into stronger year-round concentrate category performance, including loyalty enrollment approaches for new 710 customers, post-visit follow-up communication, and how to build the concentrate category authority that makes the dispensary the preferred destination for extract-focused consumers throughout the year.

Frequently Asked Questions

[ {What are the most popular cannabis concentrates for 710?}

The most popular cannabis concentrates during 710 typically include live resin, which preserves the full terpene profile of fresh cannabis plants through a flash-freezing extraction process, live rosin, which is a solventless concentrate produced through heat and pressure that is particularly valued by consumers who prefer solventless extraction, shatter and wax, which are more accessible price-point concentrates for consumers new to the category, and diamonds and sauce, which are high-potency extract products valued by experienced concentrate consumers for their potency and terpene richness. The specific products that perform best during 710 at any individual dispensary will depend on the preferences of their local consumer base and the quality of the brands available in their market.

{How do dispensaries set up a dab bar for 710?}

A 710 dab bar at a cannabis dispensary is a temporary or permanent setup where licensed budtenders or brand representatives provide guided concentrate sampling experiences for customers in states where on-site consumption is permitted under the dispensary's license type. Setting up a 710 dab bar requires compliance review of local and state regulations around on-site consumption at dispensary locations, appropriate equipment including dab rigs, e-nails, and safe workspace setup, trained staff or brand representatives who can guide new concentrate consumers safely and responsibly, and safety protocols around cleaning equipment between uses and managing consumption sessions. Not all states or license types permit on-site consumption, so operators must confirm regulatory compliance before planning any in-store consumption event.

{What budtender training should dispensaries do before 710?}

Dispensaries should invest in focused concentrate product knowledge training before 710, including education on all extraction methods represented in the current inventory (BHO, CO2, solventless, live vs. cured, etc.), the terpene profiles and expected effects of featured 710 products, consumption equipment basics and what different equipment options are best suited to different concentrate types, how to guide a new concentrate consumer through their first purchase decision without overwhelming them with technical jargon, and the specific deals, bundles, and promotions running during 710 so every budtender can communicate them consistently and confidently.

{Should cannabis dispensaries discount concentrates for 710?}

Cannabis dispensaries should approach concentrate pricing during 710 thoughtfully rather than defaulting to blanket discounts, because the 710 consumer segment is typically quality-oriented rather than primarily price-motivated. Meaningful deals on premium products, bundle pricing that creates value through product and equipment pairing, first-time concentrate buyer incentives that reduce the barrier to category trial, and loyalty points multipliers that reward the high-spend purchase typical of concentrate buyers will often produce better margin outcomes than a flat percentage-off promotion while still delivering compelling 710 value to the consumer segment most likely to be shopping the holiday. ]