Module 1: Mature Market Mastery
Markets: CA, CO, WA, OR, MI
When everyone's advertising, how do you stand out in 2026?
In mature markets, the rules have changed. You're no longer competing on novelty; you're competing on precision, brand loyalty, and operational excellence. This section of the webinar focuses on advanced cannabis marketing strategy principles designed for high-density, high-competition environments.
Learn How To:
- Leverage advanced audience segmentation beyond basic demographics
- Optimize your marketing mix when CTV, DOOH, and digital all compete for budget
- Build defensible competitive moats through data and customer retention
- Use predictive analytics to identify your highest-value customers
Key Discussion Topics:
- How mature operators are approaching cannabis budget allocation for 2026
- The shift from acquisition-first to retention-first strategies
- Competitive positioning when 10+ dispensaries are within 5 miles
- Attribution modeling in states with established e-commerce ecosystems
Module 2: Entering New Markets
You've won a license in a new state. Now what?
Expanding into a new market is expensive and risky. The operators who succeed enter with a clear go-to-market plan that accounts for local regulations, competitive dynamics, and customer education needs.
Learn How To:
- Conduct rapid competitive analysis, including product mix and pricing vs competitors
- Build compliant pre-launch awareness campaigns
- Build strong merchandising and brand foundations before scaling media
- Prioritize marketing channels based on state-specific regulations
- Establish measurement frameworks from day one
Key Discussion Topics:
- The 90-day market entry marketing timeline
- How to research and map your competitive landscape quickly
- Building brand awareness when you can't use traditional channels
- Regulatory pitfalls that delay launches (and how to avoid them)
- Resource allocation: what to handle in-house vs. outsource
Module 3: Growth Market Foundations
Markets: IL, NJ, NY, OH, MD, and Emerging
Build it right the first time.
Scale smart as competition increases, regulations stabilize, and your dispensary growth strategy becomes critical to long-term success.
Growth markets offer the biggest opportunities and risks. Get your foundation wrong, and you'll spend years (and millions) trying to correct it. This module focuses on building scalable systems aligned with long-term cannabis market growth.
Learn How To:
- Establish a compliant marketing infrastructure before you need it
- Build a data strategy that scales with your business
- Choose the right tech stack for measurement and attribution
- Create flexible campaigns that adapt as regulations evolve
- Avoid the costly mistakes that plague new market entrants
Key Discussion Topics:
- The marketing tech stack for dispensaries opening in 2026
- Compliance-first creative strategies that still drive results
- How to structure your marketing team for scale
- Building local SEO and digital presence in newly legal markets
- When to invest in brand vs. performance marketing
Can't make it live? Register anyway, all registrants will receive the recording, and our exclusive Cannabis Marketing Playbooks by vertical and state maturity.
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