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Global cannabis markets are developing unevenly, through medical programs, tightly regulated frameworks, and early-stage commercial pathways.
Europe is no longer theoretical. Regulated adult-use frameworks are taking shape.
This episode of Cannabis Marketing Live we are joined by Jill Agnello, Global Cannabis Go-To-Market & Market Entry Consultant as she breaks down how operators should think about entering European markets, evaluate opportunities, and prepare without overextending capital or chasing hype.
Global cannabis expansion isn’t a single moment, it’s a process.
While headlines focus on legalization milestones, real market entry requires groundwork:
- Regulatory understanding
- Market research
- Local partnerships
- Cultural and operational alignment
This webinar answers the question many cannabis operators are asking about European cannabis markets:
- Which European markets are structurally viable for foreign operators?
- What does entry realistically look like under EU regulatory frameworks?
- Where are the capital traps?
- What groundwork can be laid now without overextending?
This session is designed to help operators think clearly about global market entry as a strategic, GTM process, not a land grab.
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